Real Food. Frozen.

Changing the Frozen Food Conversation: NFRA’s Year-Round PR Initiatives

As the frozen category is faced with many challenges in a changing food environment, we are taking to the next level to transform the frozen food conversation, change consumer perceptions and bring consumers back into the frozen food aisles.

Working yet again with leading food and nutrition PR agency, Edelman, we have expanded and enhanced our Frozen Food Consumer PR Campaign and taken frozen promotions to the next level.

Our messaging continues to focus on the real ingredients, culturally-inspired recipes, fresh flavors and innovations that make our category of foods unique. We’ve identified and are continuously mobilizing influential voices in the food world such as bloggers, dietitians and chefs to help tell our story and engaging consumers in new ways.

Click the brochure thumbnail to view more details about our exciting 2015 campaign strategy, tactics, calendar and more!

Messaging Platform

Real ingredients. Chef-inspired recipes.
Fresh flavors. Wholesome meal ideas.
Portions and packaging that don’t leave anything to waste.
The freezer aisle is pretty cool.
It’s filled with real food, frozen, to meet your real life needs.

Messaging Map
 

An Investment in Our Future…

All the campaign activities are funded through voluntary industry contributions. Your support of the campaign is crucial to its continuing success. Make the Investment in the Industry and Your Company Today! To make a contribution, see the brochure and sponsorship form.

Last Year's Successes

In 2014, we successfully increased awareness of frozen foods' diverse and unique story of real ingredients and fresh flavors. Highlights included: Make Mealtime Magic in the Frozen Food Aisle infographic and 10 Recipes You Can Whip Out to Impress Unexpected Guests slideshow, both featured on HuffingtonPost.com, various Cool Food Panelist blog posts and recipes developed specifically for NFRA and featured on multiple social media properties and news outlets, as well as a substantial increase in social media awareness and engagement - our Facebook likes now reach nearly 280,000!

Thank you to our 2014 Campaign Sponsors:
 

Manufacturer
Alos Cuisine, LLC
American Flatbread
Ateeco, Inc. / Mrs. T's Pierogies
Athens Foods, Inc.
Bridgford Foods Corporation
Diana's Bananas, Inc.
General Mills
Gorton's Seafoods of Gloucester 
Harvest Food Group
Hillshire Brands
InnovAsian Cuisine Enterprises
Inventure Foods, Inc. / Rader Farms
Kellogg Company
LYFE Kitchen
Michael Angelo's Gourmet Foods
Nestle U.S.A.
Pepperidge Farm
Pinnacle Foods Group, LLC
Rudi's Organic Bakery
Ruiz Foods
S.A. Piazza & Associates, LLC
Schwan's Consumer Brands, No. America, Inc.
Tyson Foods, Inc.
Unilever
Vitalicious
Windsor Foods
Zatarain's
 
Retailer
Bozzuto's
Giant Eagle, Inc.
HAC, Inc. DBA Homeland Stores
Strack and Van Til Supermarkets
Wegmans Food Markets
 
Sales Agent
Acosta Sales & Marketing
Co-Sales Company
 
Logistics Provider
Burris Logistics
Philadelphia Warehousing & Cold Storage Company
 
Association
Frozen and Refrigerated Food Council of Northern California
Frozen & Refrigerated Foods of Central Florida
Midwest Frozen Food Association
North Florida Frozen & Refrigerated Food Association

Supplier
Bassett Printing Corp.
Marden-Kane, Inc.

 

Logo Resources

  • NFRA Logo

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  • Real Food. Frozen. Logo

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2015 Frozen PR Campaign Funding