Real Food. Frozen.
•Wholesome meal ideas
•Portions and packaging that don’t leave anything to waste
•The freezer aisle is pretty cool.
•It’s filled with real food, frozen, to meet your real life needs.
Changing the Frozen Food Conversation: NFRA’s Year-Round PR Initiatives
As the frozen category is faced with many challenges in a changing food environment, we are taking to the next level to transform the frozen food conversation, change consumer perceptions and bring consumers back in the frozen food aisles.
Working yet again with leading food and nutrition PR agency, Edelman, NFRA has expanded and enhanced the Frozen Food Consumer PR Campaign and taken frozen promotions to the next level.
NFRA's campaign messaging continues to focus on the real ingredients, culturally-inspired recipes, fresh flavors and innovations that make this category of foods unique. NFRA has identified and is continuously mobilizing influential voices in the food world such as bloggers, dietitians and chefs to help tell this story and engaging consumers in new ways.
An Investment in Our Future...
All the campaign activities are funded through voluntary industry contributions, and your support of the campaign is crucial to its continuous success. Make the investment in the industry and your company today! To make a contribution, see the brochure and sponsorship form.
Last Year's Successes
In 2014, NFRA successfully increased awareness of frozen foods' diverse and unique story of real ingredients and fresh flavors. Highlights included:
Make Mealtime Magic in the Frozen Food Aisle infographic and accompanying 10 Recipes You Can Whip Out to Impress Unexpected Guests slideshow, both featured on HuffingtonPost.com.
Various Cool Food Panelist blog posts and recipes developed specifically for NFRA and featured on multiple social media properties and news outlets
A substantial increase in social media awareness and engagement - our Facebook likes now reach over 300,000!
Manufacturer Sponsorship Benefits
Manufacturers have benefits unique to them when pledging as a sponsor for the Real Food...Frozen consumer PR campaign. The annual NFRA Convention provides vast opportunities for exposure to retailers, suppliers, associations and people you want to do business with. Brand exposure to retailers and consumers is just another one of the great benefits you'll want to read more about in the brochure, manufacturer benefits sheets and pledge form.
Our Latest Media Partnership
We are partnering with Serious Eats, a 6-million member strong online food destination that celebrates all forms of food - including news, trends, chef insights and meal planning hacks. In January and February, our Cool Food Panelists Katie Workman and Billy Parisi will be creating and posting recipes to inspire the Serious Eats community and show how frozen foods maximize flavor, convenience and enjoyment, while minimizing waste, stress and time.
Click the thumbnails (right) to view more details about our exciting 2015 campaign strategy, tactics, year-calendar and more!
Thank you to this year's participating brands.