Real Food. Frozen.

Changing the Frozen Food Conversation
NFRA’s Year-Round PR Initiatives

As the frozen category is faced with many challenges in a changing food environment, we are on the offensive to transform the frozen food conversation, change consumer perceptions and bring America back to the frozen food aisles.

Working with leading food and nutrition agency, Edelman, we have expanded and enhanced our Frozen Food Consumer PR Campaign and taken frozen promotions to the next level.

We have redefined our messaging to focus on the real ingredients, culturally-inspired recipes, fresh flavors and innovations that make our category of foods unique. We’ve identified and are continuously mobilizing influential voices in the food world such as bloggers, dietitians and chefs to help tell our story and engaging consumers in new ways.

Messaging Platform

Real ingredients. Chef-inspired recipes.
Fresh flavors. Wholesome meal ideas.
Portions and packaging that don’t leave anything to waste.
The freezer aisle is pretty cool.
It’s filled with real food.  Frozen. To meet your real life needs.

Messaging Map


An Investment in Our Future…

All the campaign activities are funded through voluntary industry contributions. Your support of the campaign is crucial to its continuing success. Make the Investment in the Industry and Your Company Today! To make a contribution, see the brochure and sponsorship form.

Thank you to Our 2014 Campaign Sponsors

Alos Cuisine, LLC
American Flatbread
Ateeco, Inc. / Mrs. T's Pierogies
Athens Foods, Inc.
Bridgford Foods Corporation
Day-Lee Foods
Diana's Bananas, Inc.
General Mills
Gorton's Seafoods of Gloucester 
Harvest Food Group
Hillshire Brands
InnovAsian Cuisine Enterprises
Inventure Foods, Inc. / Rader Farms
Kellogg Company
LYFE Kitchen
McCormick & Co.
Michael Angelo's Gourmet Foods
Nestle U.S.A.
Pepperidge Farm
Pinnacle Foods Group, LLC
Rudi's Organic Bakery
Ruiz Foods
S.A. Piazza & Associates, LLC
Schwan's Consumer Brands, No. America, Inc.
Tyson Foods, Inc.
Windsor Foods
Giant Eagle, Inc.
HAC, Inc. DBA Homeland Stores
Strack and Van Til Supermarkets
Wegmans Food Markets
Sales Agent
Acosta Sales & Marketing, Co.
Co-Sales Company
Logistics Provider
Burris Logistics
Philadelphia Warehousing & Cold Storage Company
Frozen and Refrigerated Food Council of Northern California
Frozen & Refrigerated Foods of Central Florida
Midwest Frozen Food Association
North Florida Frozen & Refrigerated Food Association

Bassett Printing Corp.
Marden-Kane, Inc.


Logo Resources

  • NFRA Logo

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  • Real Food. Frozen. Logo

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Document Resources