Real Food. Frozen.
•Real ingredients •Chef-inspired recipes
•Fresh flavors •Wholesome meal ideas
•Portions and packaging that don’t leave anything to waste
•The freezer aisle is pretty cool. •It’s filled with real food,
frozen, to meet your real life needs.
Changing the Frozen Food Conversation: NFRA’s Year-Round PR Initiatives
As the frozen category is faced with many challenges in a changing food environment, we are taking to the next level to transform the frozen food conversation, change consumer perceptions and bring consumers back in the frozen food aisles.
Working yet again with leading food and nutrition PR agency, Edelman, NFRA has expanded and enhanced the Frozen Food Consumer PR Campaign and taken frozen promotions to the next level.
NFRA's campaign messaging continues to focus on the real ingredients, culturally-inspired recipes, fresh flavors and innovations that make this category of foods unique. NFRA has identified and is continuously mobilizing influential voices in the food world such as bloggers, dietitians and chefs to help tell this story and engaging consumers in new ways.
An Investment in Our Future...
All the campaign activities are funded through voluntary industry contributions, and your support of the campaign is crucial to its continuous success. Make the investment in the industry and your company today! To make a contribution, see the brochure and sponsorship form.
Last Year's Successes
In 2015, NFRA successfully increased awareness of frozen foods' diverse and unique story of real ingredients and fresh flavors. Highlights included:
Creation and sharing of an interactive infographic, "30 Ways to Savor the Flavor Using Frozen Foods", that focused on tips and recipes using the best frozen products!
A listicle, "A Work Weeks' Worth of Dinners You Can Find Right in Your Freezer", featured on Huffington Post with five recipes using freezer favorites
Various Cool Food Panelist blog posts and recipes developed specifically for NFRA and featured on multiple social media properties and news outlets
A substantial increase in social media awareness and engagement - our Facebook likes now reach nearly 340,000!
Manufacturer Sponsorship Benefits
Manufacturers have benefits unique to them when pledging as a sponsor for the Real Food...Frozen consumer PR campaign. The annual NFRA Convention provides vast opportunities for exposure to retailers, suppliers, associations and people you want to do business with. Brand exposure to retailers and consumers is just another one of the great benefits you'll want to read more about in the manufacturer benefits sheet.
Thank you to this year's participating brands.