Frozen Food Consumer PR Campaign
NFRA is taking the lead in changing the current frozen food conversation and perceptions about what people can find in the frozen aisles – and that’s FOOD. Real food that happens to be frozen. Working with leading food and nutrition agency, Edelman, we’ve successfully kicked off our enhanced Frozen Food Consumer PR Campaign. Some of our accomplishments include:
Development of a panel of food experts (a registered dietitian, a cookbook author, and a mommy blogger) to help tell our story in new ways across multiple channels.
Video segment on national morning shows the Daily Buzz and Life. Love. Shopping on Jan. 24 & 29 demonstrating how frozen foods are a good way to recommit to New Year’s resolutions.
Active media pitching each month already resulting in a spotlight on Cooking Light’s blog, Fox & Friends, SheKnows.com and many other local broadcasts.
A video and infographic telling the story about our real, delicious foods – from the Farm, to the Freezer Aisle, to the Table.
Partnership with Cooking with Caitlin to create recipe videos and help socialize our story through her broad online network.
An Investment in Our Future…
All the campaign activities are funded through voluntary industry contributions. Your support of the campaign is crucial to its continuing success. Make the Investment in the Industry and Your Company Today! To make a contribution, see the sponsorship form.
Thank you to Our 2013 Campaign Sponsors
Ateeco Inc./Mrs. T’s Pierogies
Athens Foods, Inc.
Bridgeford Foods Corporation
Diana’s Bananas, Inc.
Gorton’s Seafoods of Gloucester
Heinz North America
The Hillshire Brands Company
InnovAsian Cuisine Enterprises
McCormick & Co
Michael Angelo’s Gourmet Foods
Schwan’s Consumer Brands, No. America, Inc.
Select Store Brands
Tyson Foods, Inc.
Nash Finch Company
Wegmans Food Markets
Co-Sales Company/Western Region
Philadelphia Warehousing & Cold Storage
Frozen & Refrigerated Food Council of North Carolina
Frozen & Refrigerated Foods of Central Florida
Midwest Frozen & Refrigerated Food Association
North California Frozen and Refrigerated Food Council
North Florida Frozen & Refrigerated Food Association
South Carolina Frozen Food & Dairy Council
Western New York Frozen & Refrigerated Foods Association
Bassett Printing Corp.