Real Food. Frozen.
Changing the Frozen Food Conversation
NFRA’s Year-Round PR Initiatives
As the frozen category is faced with many challenges in a changing food environment, we are on the offensive to transform the frozen food conversation, change consumer perceptions and bring America back to the frozen food aisles.
Working with leading food and nutrition agency, Edelman, we have expanded and enhanced our Frozen Food Consumer PR Campaign and taken frozen promotions to the next level.
We have redefined our messaging to focus on the real ingredients, culturally-inspired recipes, fresh flavors and innovations that make our category of foods unique. We’ve identified and are continuously mobilizing influential voices in the food world such as bloggers, dietitians and chefs to help tell our story and engaging consumers in new ways.
Real ingredients. Chef-inspired recipes.
Fresh flavors. Wholesome meal ideas.
Portions and packaging that don’t leave anything to waste.
The freezer aisle is pretty cool.
It’s filled with real food. Frozen. To meet your real life needs.
An Investment in Our Future…
All the campaign activities are funded through voluntary industry contributions. Your support of the campaign is crucial to its continuing success. Make the Investment in the Industry and Your Company Today! To make a contribution, see the brochure and sponsorship form.
Thank you to Our 2013 Campaign Sponsors
Ateeco Inc./Mrs. T’s Pierogies
Athens Foods, Inc.
Bridgford Foods Corporation
Diana’s Bananas, Inc.
Gorton’s Seafoods of Gloucester
Heinz North America
The Hillshire Brands Company
InnovAsian Cuisine Enterprises
McCormick & Co
Michael Angelo’s Gourmet Foods
Momma B's Mac and Cheese
Pinnacle Foods Group
Schwan’s Consumer Brands, No. America, Inc.
Select Store Brands
Tyson Foods, Inc.
Nash Finch Company
Wegmans Food Markets
Acosta Sales & Marketing
Co-Sales Company/Western Region
Philadelphia Warehousing & Cold Storage
Arizona Frozen & Refrigerated Foods Association
Frozen & Refrigerated Food Council of North Carolina
Frozen & Refrigerated Foods of Central Florida
Midwest Frozen & Refrigerated Food Association
North California Frozen and Refrigerated Food Council
North Florida Frozen & Refrigerated Food Association
South Carolina Frozen Food & Dairy Council
Western New York Frozen & Refrigerated Foods Association
Bassett Printing Corp.