Frozen Foods

Frozen Foods - Fresh Ideas. Great Taste.

NFRA’s Marketing/Public Relations Campaign has achieved much success over the past six years. Our commitment to promoting frozen foods and increasing sales year-round remains strong through:

• Attracting More Consumers to the Frozen Food Aisles
• Educating Consumers on the Attributes, Benefits and Value in Frozens
• Encouraging Family Mealtime and Healthy Lifestyles with Recipes and Solutions for every Meal Occasion
• Promoting not only Convenience, but the Quality, Variety and Taste of Frozen Foods
• Communicating Category Strengths and Product Innovations
• Providing Year-Round Promotional Opportunities for all Segments of the Industry

The Campaign is promoting Frozens to the Consumer through:

• The newly redesigned EasyHomeMeals.com Website that provides recipe and meal solution ideas to over 3.5 million consumers year-round.
• Ongoing Consumer Media Initiatives in print and radio resulting in over 250 million impressions each year.
• Stay Cool consumer e-newsletter delivering frozen food messages to over 120,000 consumers six times a year.
• March Frozen Food Month FSI to over 37 million homes and October Cool Food for Kids educational outreach program to over 23 million teachers, students and families.

Year-Round Promotional Support for the Industry Includes:

• Annual Planning Guide providing monthly ideas and resources for promoting frozen foods to the consumer.
• New Products Newsletter highlighting new product introductions by sponsoring manufacturers
• Year-Round Point of Sale materials featuring the Frozen Foods – Fresh Ideas. Great Taste. logo.
• Promotion Works e-newsletter providing information and ideas on all NFRA’s annual promotions.

An Investment in Our Future…

All the campaign activities are funded through voluntary industry contributions. Your support of the Frozen Foods – Fresh Ideas. Great Taste. campaign is crucial to its continuing success. Make the Investment in the Industry and Your Company Today! To make a contribution, download the sponsorship forms. For more information, call NFRA at (717) 657-8601.
 

Thank you to Our 2010 Campaign Sponsors
 

Ateeco Inc./Mrs. T's Pierogies
Athens Foods, Inc.
Birds Eye Foods
Bridgford Foods Corporation 
Burris Retail Logistics
Dole Foods, Inc.
Frozen & Refrigerated Food Council of North Carolina 
General Mills, Inc.
InnovAsian Cuisine Enterprises
Kahiki Foods
Marden-Kane, Inc.
Michael Angelo's Gourmet Foods
Midwest Frozen & Refrigerated Food Association
North Florida Frozen & Refrigerated Foods Association
Schwan's Consumer Brands, No. America, Inc.
Southern California Frozen & Refrigerated Foods Council
Unilever
URM Stores, Inc.

 

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