Refrigerated Foods

Cool • Tasty • Wholesome - Refrigerated Foods 

Cool Tasty Wholesome logoNFRA ’s Marketing/Public Relations Campaign has achieved much success over the past several years. Our commitment to promoting refrigerated foods and increasing sales year-round remains strong through:

  • Attracting More Consumers to the Refrigerated Dairy Aisles
  • Educating Consumers on the Nutritious, Delicious Refrigerated Options
  • Encouraging Family Mealtime and Healthy Lifestyles with Recipes and Solutions for every Meal Occasion
  • Promoting the Convenience, Quality, Variety, Taste and Value in Refrigerated Dairy Foods
  • Communicating Category Strengths and Product Innovations
  • Providing Year-Round Promotional Opportunities for all Segments of the Industry

The Campaign is promoting Refrigerated Foods to the Consumer through:

  • The newly redesigned EasyHomeMeals.com Website that provides recipes and meal solution ideas to over 3.5 million consumers year-round.
  • Ongoing Consumer Media Initiatives in print and radio resulting in over 250 million impressions each year.
  • Stay Cool consumer e-newsletter delivering refrigerated food messages to over 120,000 consumers six times a year.
  • June Dairy Month FSI to over 21 million homes.

Year-Round Promotional Support for the Industry Includes:

  • Annual Planning Guide providing monthly ideas and resources for promoting refrigerated foods to the consumer.
  • New Products Newsletter highlighting new product introductions by sponsoring manufacturers.
  • Year-Round Point of Sale materials featuring the Cool • Tasty • Wholesome – Refrigerated Foods logo.
  • Promotion Works! e-newsletter providing information and ideas on all NFRA’s annual promotions.

An Investment in Our Future…

All the campaign activities are funded through voluntary industry contributions. Your support of the Cool • Tasty • Wholesome – Refrigerated Foods campaign is crucial to its continuing success. Make the Investment in the Industry and Your Company Today!
 

Thank you to our 2010 Campaign Sponsors


Daisy Brand
Global Dairy Products Group (formerly American Dairy Brands)
Great Lakes Cheese Company
Kraft Foods
Land O'Lakes Foods
Michael Foods
Sargento Foods  
SaveMart Supermarkets
WhiteWave Foods
Yakult USA


 

Logo Resources

  • Cool Tasty Wholesome - Refrigerated Foods Logo

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  • NFRA Logo

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