Don’t Miss Mr. Food’s March Frozen Food Month Show!
On March 1^st, Mr. Food will air a show devoted to March Frozen Food Month. Viewers will learn the great variety and value available in frozen foods. Broadcasting straight from the frozen food aisle, Mr. Food explains the many benefits of using frozen products for today’s busy families. Don’t forget to tune in and watch Mr. Food promote your industry! If you miss the show on TV, you can catch it online at mrfood.com as of March 1.

Nominate First Ever Refrigerated Hall of Fame Candidates
The Refrigerated Food Hall of Fame is collecting nominations until April 17^th for its first induction ceremony. Deserving candidates will embody dedication and enthusiasm towards NFRA and the refrigerated foods industry. Honorees will be recognized at the premiere celebration on Tuesday, October 19^th, during the Grand Awards Banquet at the National Frozen & Refrigerated Foods Convention in San Francisco, CA. Contact NFRA at info@NFRAweb.org for a nomination form.

NFRA Joins Facebook with
Easy Home Meals Fan Page
Starting February 14^th, NFRA will have a new outlet to reach out to consumers about the benefits of frozen and refrigerated foods – the Easy Home Meals Fan Page on Facebook!  This social media forum will allow NFRA to interact and engage with more potential consumers, by offering several unique applications, including Tips, Recipes, and Sweepstakes and New Products information. Check out NFRA’s newest online presence for yourself by becoming a Fan of Easy Home Meals on Facebook on the 14^th.

Last Chance to Order Point of Sale
for March Promotion
March National Frozen Food Month will be here before you know it! Use the newest March POS, including a redesigned banner, dangler, shelf tags, and static cling, to create a display worthy of a prestigious Golden Penguin Award.  First place winners will be recognized at the National Frozen & Refrigerated Foods Convention in San Francisco, CA, this October. You must order your POS now to ensure delivery by March.  Download the POS catalog or the Golden Penguin Rules & Entry Form for further details.

Register Today for Retail Executive Conference
Join us April 26-28 at the Tempe Mission Palms, AZ, for an in-depth look at the latest industry and consumer trends. The 18^th Annual Retail Executive Conference will feature an agenda including a keynote address by Rob Mould of Winn-Dixie Stores, multiple insights into consumers’ mindsets and changing shopping habits, and a presentation by Michael Sansolo detailing management and motivational lessons drawn from the movies, based on his newest book. This small, informal Conference is the perfect place to make personal, lasting contacts. Only 75 spots remain, so register now!

NFRA is Building Healthy Families in June
In 2010, June Dairy Month is showing consumers the importance of Building Healthy Families. The promotion will start off with a two-page FSI appearing in newspapers across the country on June 6, featuring both a $10,000 consumer sweepstakes and the Mr. Food partnership.  Start planning your June merchandising now and create a promotion to enter in the Golden Penguin Awards competition. The upcoming June Idea Book will show different marketing techniques to support the theme and introduce new POS materials to help create excitement and drive traffic to the aisles. The June Idea Book and Golden Penguin Rules will be available soon.

NFRA Welcomes Our Newest Members
Please welcome the companies listed below who have met the qualifications of membership and have joined the National Frozen & Refrigerated Foods Association.

RETAILER/WHOLESALER

Hy-Vee
www.hy-vee.com

Hanson Logistics announced that Omaha Steaks is now utilizing Hanson Logistics for distribution of inventory to support twenty-one of their retail stores in the greater Midwest region. Hanson Logistics manages inventory, order mixing and direct store delivery to Omaha Steaks Midwest network of retail outlets. Omaha Steaks is one in a growing number of premier brands using the Hanson Chicago Consolidation Center, home to the Hanson Velocities Multi-Vendor Consolidation (MVC) Program. In Velocities MVC, Hanson operates a scheduled distribution system, picking orders from cross-docked and forward inventory, then consolidating LTL shipments into a collaborative, multi-vendor truckload. For more information: www.hansonlogistics.com  

Westfalia Technologies, Inc. has developed its 4th generation Storage Retrieval Machine (SRM) for the unit load Automated Storage and Retrieval Systems (AS/RS) market. Westfalia’s fourth generation SRM design provides faster operation and longer life. Due to its sophisticated double mast structural design, it is one of the heaviest-duty SRM's available today. The fourth generation machine uses a re-designed base, which allows better tolerance adjustments in the field and reduces field installation time. More emphasis has been put on maintenance, making it easier to access components for lubrication and inspection. As numerous clients can attest, Westfalia’s SRMs continue to work quickly and reliably in virtually any environment – refrigerated, frozen or ambient temperatures. For more information: www.westfaliausa.com.

Keep the industry updated about news and staff promotions at your company. NFRA will publish your company highlights monthly in the NFRA Update. Send your company news to us at info@NFRAweb.org; via fax to 717-657-9862; or via mail to NFRA, 4755 Linglestown Rd., Suite 300, Harrisburg, PA 17112.