March Frozen Food Month is Here! We hope you are enjoying the success of Bringing Families
Together during your March Frozen Food Month campaign. Build on NFRA’s full
complement of promotional support, from Mr. Food’s March Frozen Food Month show
and the new consumer Easy Home Meals fan page on Facebook to the consumer
sweepstakes and national FSI. Make sure to document all your creative
merchandising to enter in the Golden Penguin Awards competition. Download
the Golden Penguin Rules and Entry Form for details.
Sign Up Now for the
Retail Executive Conference Space is limited for the Retail Executive Conference –
April 26-28, 2010, at the Tempe Mission Palms in Tempe, AZ. Explore the latest
consumer and industry trends with notable business speakers, including Retail
Keynote Speaker, Rob Mould from Winn-Dixie Stores; Craig Rosenblum from Willard
Bishop Consulting; Maryellen Molyneaux from Natural Marketing Institute;
Michael Sansolo from MorningNewsBeat.com; James Russo from The Nielsen Company;
Paul Rand from Zocalo Group and Word of Mouth Marketing Assn.; as well as a
presentation by Students in Free Enterprise. Limited to only 150 attendees,
time is running out to capitalize on this great networking event. Send in your
registration today! Download the Registration Form.
June Dairy Month is Building Healthy Families NFRA is encouraging Building Healthy Families this June
Dairy Month. Focusing on strengthening families through positive food choices
and valuable family time, the 2010 theme offers plenty of opportunities to
attract consumers to the refrigerated aisles. A two-page FSI to 23.7 million
homes on Sunday, June 6 and a $10,000 consumer sweepstakes will create consumer
interest. In addition, the promotion will receive increased exposure from both
a TV segment by Mr. Food and NFRA’s Easy Home Meals fan page on Facebook. Check
out the June Idea Book, available online now and arriving in the mail
shortly, for marketing ideas and a selection of June Dairy Month POS. See the
new POS Header featuring Mr. Food!
New Coupon Giveaway Heats Up the Ice Cream & Novelties Promotion This year’s June/July Summer Favorites Ice Cream &
Novelties promotion will take full advantage of the Easy Home Meals Fan page on
Facebook. A new Coupon Giveaway will be draw consumers to the Fan page where
one weekly winner will be randomly selected to receive sponsoring
manufacturers’ coupons. The Ice Cream & Novelties Display Contest also
returns, encouraging creative in-store promotions and the chance to win a
prestigious Golden Penguin Award. Consult the Ice Cream Brochure online for additional details on the promotion and available POS items.
Registration is Now Open for the National Frozen & Refrigerated Foods Convention On October 16-19, 2010, NFRA will hold its annual Convention
at the Hilton San Francisco in San Francisco, CA. Last year, over 1,100
delegates, representing all segments of the industry, attended the Convention to
network and conduct business, holding dozens of customer meetings in only a few
days. Making a Golden Connection at the Convention could provide future growth
opportunities for your company! Don’t miss out on this unique industry event. Registration
is now available online.
Check Out the March Frozen Food Month Show by Mr. Food! Did you catch Mr. Food’s March Frozen Food Month segment
that aired March 1st? Viewers not only learned about the wide
selection of frozens that are available but also realized the convenience, versatility,
and value of using frozen foods. In case you missed it—or just want to
watch it again—the video is now available online!
NFRA
Welcomes Our Newest Members
Please welcome the companies listed below who have met the
qualifications of membership and have joined the National
Frozen & Refrigerated Foods Association.
Recent Certificate of Excellence Recipients The Certificate of Excellence, the highest operational award in the frozen and
refrigerated foods industry, signifies that a facility conforms to the highest
industry and government standards, and strictly adheres to the Code of
Recommended Practices for the handling and merchandising of frozen and
refrigerated foods.
Henningsen Cold
Storage
229 Maple St.Scranton, PA 18505
U.S. Cold Storage
415 S. Mt. Zion Rd. Lebanon, MI
46502
U.S. Cold Storage
800 Kankakee River Dr.Wilmington, IL
60481
U.S. Cold Storage
2540 Shader Rd.Orlando, FL
32804
U.S. Cold Storage
2292 Sand Lake Rd.Orlando, FL
32809
U.S. Cold Storage
1727 J.P. Hennessey Dr.LaVergne, TN
37086
U.S. Cold Storage
1400 N. MacArthur Dr.Tracy, CA 95376
U.S. Cold Storage
3100 52nd Ave.Sacramento, CA
95823
U.S. Cold Storage
125 Threet Industrial Blvd.Smyrna, TN
37167
The Eastern Frosted Foods Association will hold its annual Golf
Outing April 28, 2010 at Fiddler’s Elbow Country Club in Far Hills, NJ. The
golf package includes brunch, 18 holes of golf and reception following golf.
For more information: www.effa.org.
The Southeastern
Frozen & Refrigerated Conference will be held April 8-10,
2010 at The Westin Hilton Head Resort and Spa. Delegates will focus on
networking throughout the weekend, during retailer meetings with manufacturers,
informal sessions and on the golf course. This dynamic and informative conference provides delegates an
informal setting for two days of key
retailer business appointments, while at the same time providing many
networking opportunities. For more information: www.carolinacoolfoods.com.
Sargento Foods has introduced reduced sodium versions of
their Mild Cheddar and Mozzarella shreds, Colby-Jack and Provolone slices,
Colby-Jack sticks and Mozzarella string cheese. All contain 25% less sodium
than the original with the same full flavor. For more information: www.sargentofoods.com.
Keep the industry updated about news and staff promotions at
your company. NFRA will publish your company highlights monthly in the NFRA
Update. Send your company news to us at info@NFRAweb.org; via fax to 717-657-9862;
or via mail to NFRA, 4755 Linglestown Rd., Suite 300, Harrisburg, PA 17112.
March Frozen Food Month is Here! 
Space is limited for the Retail Executive Conference –
April 26-28, 2010, at the Tempe Mission Palms in Tempe, AZ. Explore the latest
consumer and industry trends with notable business speakers, including Retail
Keynote Speaker, Rob Mould from Winn-Dixie Stores; Craig Rosenblum from Willard
Bishop Consulting; Maryellen Molyneaux from Natural Marketing Institute;
Michael Sansolo from MorningNewsBeat.com; James Russo from The Nielsen Company;
Paul Rand from Zocalo Group and Word of Mouth Marketing Assn.; as well as a
presentation by Students in Free Enterprise. Limited to only 150 attendees,
time is running out to capitalize on this great networking event. Send in your
registration today! 
June Dairy Month is Building Healthy Families 
Registration is Now Open for the National Frozen & Refrigerated Foods Convention 
Check Out the March Frozen Food Month Show by Mr. Food! 
