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Sales and Variety Increasing in Frozen Food Industry
According to the
Wall Street Journal’s article, “More Ready-to-Zap Foods Showing Up in the
Freezer Case,” frozen foods are becoming more popular with consumers thanks to
their emphasis on greater variety, including healthier options, and better
taste—in spite of the current recession. More consumers are turning to
the freezer aisles for the convenience and in turn, discovering the quality.
Industry sales continue to grow as word spreads of fresh- and restaurant-like foods
available in quick and easy preparation formats. The future looks bright for
frozen foods! To read the full article, click here.
 Submit Your Entry Now for March Golden Penguin Awards
Give your March
Frozen Food Month promotion the recognition it deserves by entering it in the prestigious
Golden Penguin competition. Winners will be honored at the Grand Awards
Reception & Banquet on Tuesday, October 19, during the National Frozen
& Refrigerated Foods Convention in San Francisco, CA. Entries will be
accepted by NFRA until Tuesday, May 11. To enter, or for further details,
please download the Golden Penguin Rules and Entry Form.
Order Your June Dairy Month POS Today!
Attract consumers to
the refrigerated aisle with this family-focused promotion and new point of sale
from NFRA! June Dairy Month offers many ways to engage consumers and
increase sales. From the national FSI featuring coupons from the sponsoring
brands and the Mr. Food partnership, to the Building Healthy Families $10,000
Sweepstakes and Easy Home Meals fan page on Facebook, the promotion has
something for everyone! Start planning your June event now with the June
Idea Book & POS Catalog!
Keep Your Summer Cool with the Summer Favorites Ice Cream & Novelties Promotion
 Make your Ice Cream
& Novelties aisle a summer destination for consumers by planning your June/July
Summer Favorites promotion now! Check out the Ice Cream Brochure for
details about POS materials, Mr. Food’s ice cream and novelties show, and the
new Summer Favorites Coupon Giveaway for 2010. Be sure to incorporate them all
into your merchandising as you enter the Summer Favorites Retail Display
Contest to compete for the Golden Penguin Awards. See the Display Contest
Rules and Entry Form for complete entry instructions.
 Time to Register for the National Frozen & Refrigerated Foods Convention
Start Making a
Golden Connection with other industry executives by registering for the 2010
Convention in San Francisco, CA, on October 16-19. This unique industry
event saves time and money by allowing attendees to meet with dozens of
companies in one location in just a few days. Delegates can schedule one-on-one
business meetings with the companies of their choice. With over 1,200 attendees
last year, this is one event you can’t afford to miss so Sign Up Today!
 Help Make Frozens Cool Food for Kids in October
NFRA is once again teaming up with educational curriculum specialists, Young
Minds Inspired, in October to bring the frozen food messages of convenience and
quality to schools and homes across the country. Cool Food for Kids is
an educational outreach program that teaches children and their families the
importance of eating right and exercising. The promotion will also receive
attention in-store through NFRA’s Cool Food for Kids POS and more. Keep your
eye out for more details coming soon!
Give Your Organization the Attention it Deserves
Advertise in the Convention Preview magazine, Convention Program & Directory, on the www.NFRAweb.org member website, and in this newsletter. NFRA’s publications reach thousands of industry decision-makers and your message can be front and center! View the 2010 Advertising Rates Brochure to take advantage of these opportunities. |
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Recent Certificate of Excellence Recipients
The Certificate of Excellence, the highest operational award in the frozen and
refrigerated foods industry, signifies that a facility conforms to the highest
industry and government standards, and strictly adheres to the Code of
Recommended Practices for the handling and merchandising of frozen and
refrigerated foods.
Henningsen Cold
Storage
5200 11th Ave. South, Grand Forks, ND 58201
Henningsen Cold
Storage
4124 24th Ave., Forest Grove, OR 97116
U. S. Cold Storage
2901 Kenny Briggs Rd., Lumberton, NC 28358
U.S. Cold Storage
Freeport Center Bldg. Y-16, Clearfield, UT 84016
U.S. Cold Storage
2554 Downing Dr., Fort Worth, TX 76106
U.S. Cold Storage
780 Pleasant Valley Rd., Harrisonburg, VA 22801
U.S. Cold Storage
33400 Dowe Ave., Union City, CA 94587
U.S. Cold Storage
2525 E. North Ave., Fresno, CA 93725
U.S. Cold Storage
537 Fransil Lane, Turlock, CA 95380
U.S. Cold Storage
114 Cuddy Drive, Marshville, NC 28303
U.S. Cold Storage
601 Twin Rail Rd., Minooka, IL 60447
U.S. Cold Storage
5150 Pulaski St., Dallas, TX 75247
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Steve Lichtenstein recently accepted the position of Publisher
of Progressive Grocer. He comes to PG as a result of the recent
acquisition of three Nielsen magazines by Stagnito Media. The three
publications involved in the purchase are Progressive Grocer, Convenience
Store News and The Gourmet Retailer.
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Henningsen Cold Storage has been named one of the best 100
companies to work for in Oregon. The 100 Best rankings, presented by Oregon Business magazine, are determined
by surveys both of a company’s management and employees. Henningsen was ranked
number 30 in the large business category. For more information: www.henningsen.com.
IARW-WFLO Convention
is offering an exclusive discount to NFRA members. Over 600 of
the world’s top third-party refrigerated warehousing and logistics
professionals are gathering for the 2010 IARW-WFLO Annual
Convention & Expo, being held April 24-29, 2010 at the Westin Kierland
in Scottsdale, Arizona. This year, the NFRA
Retail Executive Conference is being held April 26-28 in Tempe, Arizona -
just 15 miles from the Westin. Now, IARW-WFLO is offering NFRA retail
members an exclusive opportunity to attend the 2010 Convention Sunday, April 25
through Monday, April 26 for just $315. Enjoy food science and safety
presentations and networking receptions on Sunday then more educational
sessions and a 98-booth trade show on Monday. See the complete schedule.
Register at www.iarw.org/convention and be sure
to enter the discount code “IARWDPSUN” when asked. Questions? Contact Tori
Miller with IARW-WFLO at 703-373-4300 or tmiller@iarw.org.
Southeast Frozen Foods, headquartered in Miami, FL,
announces the expansion of its distribution coverage to the Northeast and now
services independent and regional supermarket chains in twenty-two states and
the District of Columbia as well as exports to the Caribbean, Central and South
America. For more information contact Bob Dernbach at 954-882-1044 or bdernbach@seff.com.
Keep the industry updated about news and staff promotions at
your company. NFRA will publish your company highlights monthly in the NFRA Update. Send your company news to
us at info@nfraweb.org; via fax to
717-657-9862; or via mail to NFRA, 4755 Linglestown Rd., Suite 300, Harrisburg,
PA 17112.
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