Untitled Document

January 2009

Monsters vs. Aliens Frozen Foods – Monstrous Value in March
A tie-in with DreamWorks Monsters vs. Aliens movie will have consumers thinking Monstrous Value during March Frozen Food Month. Select from our movie-themed or general March POS to create great displays that will draw consumers into the aisles. Our national FSI to 37 million homes on March 1^st and the Frozen Foods – Monstrous Value $10,000 Sweepstakes on EasyHomeMeals.com will get consumers involved in the promotion. Remember to document your promotion for a chance to win the prestigious Golden Penguin Award for best merchandising. Visit the March Frozen Food Month page for more information and download the Idea Book and POS Catalog to order.

Special NFRA Member Pricing to try Online Couponing
NFRA is working with Coupons, Inc. to offer members a special rate to coupon online for our March Frozen Food Month promotion. Coupons will be featured on a dedicated page of our www.EasyHomeMeals.com consumer website which receives over 800,000 visits during our March promotion. This is a great opportunity to try online couponing without the large print minimum! If you are already a client of Coupons, Inc. and have an online coupon on your corporate site or on the coupons.com site, for just $250 you can cross publish your offer on our March Frozen Food Month page. Click here for more information or contact Ann Liparoto at Coupon’s Inc. (215) 345-8301, Email aliparoto@couponsinc.com.

2009 Planning Guide

Planning Guide Offers Year-Round Promotion Ideas for Frozen and Refrigerated Foods
The first edition of the new 2009 Year-Round Planning Guide offers ideas and resources for promoting frozen and refrigerated foods from January – July in a convenient wall calendar format. It also highlights special promotions for March Frozen Food Month, June Dairy Month and the Ice Cream/Novelties contest. The second edition will provide additional ideas for June – December and will be available in May. Time and time again, results have proven that promotion in the aisles works. Benefit from sales gains every month with these great ideas! If you did not receive the Planning Guide call NFRA at (717) 657-8601.

Retail Executive Conference Features Keynote by Wakefern
NFRA’s Annual Retail Executive Conference will be held April 20-22, 2009, at the Tempe Mission Palms in Tempe, AZ. The Conference Agenda features many industry experts including Joe Sheridan, Executive Vice President of Wakefern Foods Corp. who will present the Retailer Keynote address on Tuesday morning and Michael Sansolo of MorningNewsBeat.com facilitating a manufacturer and retailer panel Tuesday afternoon. This Conference will bring participants up-to-date on the latest industry trends such as sustainability, health and wellness and navigating a tough economic climate. Register now as attendance is limited to just 150 people.

2009 National Convention

Plan Now for the One Event You Can’t
Afford to Miss
The 2009 National Frozen & Refrigerated Foods Convention is slated for October 17-20, 2009 at the Marriott Wardman Park in Washington, DC. This all-business, working Convention enables attendees to meet one-on-one with more than a dozen companies in just a few days. It’s an effective and efficient way to conduct business by saving you time and travel costs throughout the year. It could take months on the road to accomplish what you can in a few days at the Convention. Plan now to attend and watch for registration to begin in March.

As part of its global commitment to corporate responsibility and sustainability, Coca-Cola Enterprises (CCE) is nearly complete with a major lighting retrofit project to reduce energy consumption in its California facilities. The project will decrease CCE’s energy consumption for lighting by 5.6 million kilowatt-hours (kWh) a year, with the potential to decrease 113 million kilowatt-hours over the 20-year life of the new system. This is enough electricity to power 537 homes annually. The project has earned CCE the Orion Energy Systems Environmental Stewardship Award, which was presented by Orion’s executive vice president Michael Potts to Coca-Cola Enterprises’ executives during a ceremony at its Downey, Calif., production facility. For more information: www.cokecce.com

Turtle Mountain will launch the world’s first Coconut Milk Beverage in March 2009. The product provides consumers with an alternative to dairy and soy milks and is suitable for everyday occasions, such as with cereal, in cooking and as a stand-alone beverage. Made with imported organic coconut milk and fortified with essential nutrients, such as Calcium, Vitamin A, Vitamin D, Magnesium and Vitamin B12, the drink is naturally cholesterol free and contains no soy, gluten or dairy. The refrigerated product is packaged in half-gallon gable-top cartons with a plastic spout and is available in the following flavors: plain, vanilla and unsweetened. Suggested Retail Price for So Delicious® Coconut Milk Beverage is $4.49 for a half gallon and will be available in the Eastern United States at Whole Foods Markets and other natural food retailers in March. The company expects national distribution by the summer of 2009. For more information: www.turtlemountain.com

Keep the industry updated about news and staff promotions at your company. NFRA will publish your company highlights monthly in the NFRA Update. Send your company news to us at info@nfraweb.org; via fax to 717-657-9862; or via mail to NFRA, 4755 Linglestown Rd., Suite 300, Harrisburg, PA 17112.

Campaign Logos

See the Benefits of Becoming a Sponsor!