NFRA Update
October 2009
Association News

Cool Food for KidsOctober Cool Food for Kids is Reaching Millions of School-Aged Children and their Families
NFRA and 26 sponsoring manufacturers are promoting healthy, active lifestyles for children, as well as family togetherness at mealtime in over 40,000 elementary schools during its October Cool Food for Kids educational outreach initiative. Educational curriculum distributed to teachers across the country will reach up to 4 million students and their families with messages about the value of well-balanced meals, portion control and the benefits of physical activity. The teacher’s kit contains multiple student activity pages, a teacher’s guide, and a classroom calendar with cool nutrition tips. Click here to see the poster that teachers can place in their classrooms throughout the end of 2009. Click here to see and print the student activity pages.

2009 National ConventionLast Chance to Register for the Best Working Convention in the Industry
The industry will come together this month in Washington, DC for the National Frozen & Refrigerated Foods Convention, October 17-20. Over 1,130 delegates have registered to conduct one-on-one business meetings with the top companies in the industry, and more than 140 retailers will be on hand to meet with delegates. Don’t miss out on this Monumental Opportunity to do more business in less time. Register today!

Retail Executive ConferenceMark Your Calendar for the Annual Retail Executive Conference
The 18th Annual Retail Executive Conference will be held April 26-28, 2010, at the Tempe Mission Palms in Tempe, AZ. This conference is designed to provide attendees with useable information on the latest consumer and industry trends. Speakers will include Willard Bishop Consulting, Nielsen, IRI and Michael Sansolo of MorningNewsBeat.com. Look for more information in the coming months.

March National Frozen Food MonthMarch Frozen Food Month 2009 is Bringing Families Together with Easy Home Meals
Plans for March 2009 are well underway! The theme this year will focus on family meal time, eating at home and the convenience that frozen foods offer. The promotion will include a national FSI with circulation to over 37 million homes, a $10,000 consumer sweepstakes on EasyHomeMeals.com, exciting new POS material featuring the Easy Home Meals message, national media support, and more. Visit our March web page to find out more and download the Idea Book and POS Catalog.

June Dairy MonthParticipate in the 2010 June Dairy Month National FSI Program
Coupon at a fraction of the cost and receive prominent brand exposure when you sign up for NFRA’s 2010 June Dairy Month FSI and Sweepstakes program. The 2-page FSI will drop on June 6, 2010 to a circulation of 23.7 million. A $7,500 sweepstakes will increase consumer interest in the promotion. This co-op sweepstakes allows you to promote your own brand without the extra cost of administration or prizes. Place a home page ad and branded recipes on NFRA’s consumer website, www.EasyHomeMeals.com. Many other benefits are included for the participation price of $25,450 per brand. Regional brands have the option of choosing just the East or just the West circulation at a reduced rate. Download the brochure for complete details.

Exclusive Door Handles

NFRA Welcomes Our Newest Members
Please welcome the companies listed below who have met the qualifications of membership and have joined the National Frozen & Refrigerated Foods Association.

MANUFACTURER

Delizza, Inc.
(570) 814-7873

REGIONAL MANUFACTURER

Gifford’s Ice Cream & Candy Company
www.giffords.com

Krazy Koncoctions GK&D, Inc.
www.krazykoncoctions.com  

SUPPLIER

Hansen-Rice, Inc.
www.hansen-rice.com

 

Recent Certificate of Excellence Recipients
The Certificate of Excellence, the highest operational award in the frozen and refrigerated foods industry, signifies that a facility conforms to the highest industry and government standards, and strictly adheres to the Code of Recommended Practices for the handling and merchandising of frozen and refrigerated foods.

Confederation Freezers
21 York Rd.
Brantford, ON  N3T 6H2  

Confederation Freezers
240 Nuggett Court
Brampton, ON  L6T 5H4  

Confederation Freezers
14 Precidio Court
Brampton, ON  L6S 6B7  

Confederation Freezers
250 Summerlea Road
Brampton, ON  L6T 3V6  

Hall’s Warehouse Corp.
501 Kentile Road
South Plainfield, NJ  07080  

Hall’s Warehouse Corp.
601 Kentile Road
South Plainfield, NJ  07080  

Hanson Logistics
2201 Northwind Parkway
Hobart, IN  46342  

Merchandise Warehouse
1414 S. West Street
Indianapolis, IN  46225  

U.S. Cold Storage
240 Bruce Costin Road
Warsaw, NC  28398  

U.S. Cold Storage
1102 North Park Drive
Hazelton, PA  18202  

U.S. Cold Storage
1021 E. Walnut
Tulare, CA  93274

 

Regional Review

Eastern Frosted Foods Association will host its Fall Dinner on Tuesday, November 17 at 6:00 pm at the Hilton Hotel, Hasbrouck Heights, NJ. EFFA’s Fall Dinner focuses on the students who have been selected to receive EFFA Scholarships. Several colleges whose curriculum offers opportunities for students pursuing a career in the food industry attend in support of those who have been awarded an EFFA Scholarship. Our members come out to show their support of these students who have demonstrated academic excellence as well as enthusiasm about pursuing a career in the food industry. For more information: www.effa.org

 

Industry Highlights

Castle & Cooke, established in 1851 as a real estate corporation in Hawaii, announced the renaming of its two commercial  refrigerated and dry storage warehouse companies – Inland Cold Storage (ICS) and Madison Warehousing – as Castle & Cooke Cold Storage. Headquarters for the newly named company, which is celebrating its 30th anniversary this year, has moved to Colton, Calif. from its previous location in Riverside. C&C Cold Storage, a privately held company, encompasses complete warehousing and logistics services, joining the forces and facilities of the former Inland Cold Storage, a 10-facility company in California, and Madison Warehouse Corp., a 15-unit company headquartered in St. Louis, to create the 25-location entity. For more information www.castlecookecold.com  

Don Miguel has introduced 10-pack tacos. The finest ingredients are used to create five authentic recipes: Beef; Spicy Beef; Chicken; Beef, Bean & Cheese; and Bean & Cheese. With 10, 2-oz. tacos in each package, Don Miguel 10-pack Tacos offer families multiple meals right from the freezer. Easily prepared in the microwave or conventional oven. Retailing for under $4.00 each. For more information: www.donmiguel.com  

Hanson Logistics, a provider of third party temperature-controlled supply chain services, announced the company has been named to Food Logistics’ 2009 Top 70 3PLs. Food Logistics, which focuses on the movement of product through the food supply chain, announced the fourth-annual listing of the Top 70 3PLs in its July/August 2009 issue. Food Logistics first compiled its list of top third-party logistics providers in 2006. These 3PLs offer a broad scope of services and capabilities that enable food companies to reduce costs, increase flexibility and improve service levels. This is the first year Hanson Logistics has been included in the list. For more information: www.hansonlogistics.com  

Henningsen Cold Storage has made a substantial donation to the Oregon Food Bank which has helped them get closer to their goal of raising $8.5 million to expand their warehousing & distribution network in Oregon. The fund raising campaign is intended to pay off the loan on a new $3 million building in Beaverton, Oregon. Oregon Food Bank is moving from a crowded 15,000 sq. ft. building to a new 36,000 sq. ft. distribution center that will be able to handle an additional 1.5 million pounds of perishable food per year. For more information: www.henningsen.com  

Keep the industry updated about news and staff promotions at your company. NFRA will publish your company highlights monthly in the NFRA Update. Send your company news to us at info@nfraweb.org; via fax to 717-657-9862; or via mail to NFRA, 4755 Linglestown Rd., Suite 300, Harrisburg, PA 17112.

 

 
 
Easy Home Meals
Link consumers to EasyHomeMeals.com to enter the Cool Food for Kids Sweepstakes through November 27.
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