Registration Now Open for Annual Retail Executive Conference
NFRA’s Annual Retail Executive Conference will be held April 26-28, 2010, at the Tempe Mission Palms in Tempe, AZ. The Conference Agenda focuses on bringing delegates up-to-date on the latest industry and consumer trends, such as health and wellness and navigating a tough economic climate. Industry executives will be able to participate in many informative sessions, such as “Looking Into the Mind of the Shopper” with Michael Sansolo from MorningNewsBeat.com and “Creating Talkable Brands” with Paul Rand of the Word of Mouth Marketing Association. Register now as attendance is limited to just 150 people.

Order Your POS FOR March Frozen Food Month
NFRA is planning another exciting March Frozen Food Month with a national FSI, $10,000 Sweepstakes, newly-designed POS materials, and more. Celebrate the “Bringing Families Together with Easy Home Meals” theme in the frozen aisles this March with eye-catching POS. Make sure you are part of the excitement! Remember to order your POS early for timely delivery. Visit the March webpage for more information and to download the Idea Book and POS Catalog.

Introducing NFRA Reusable Freezer Bags
NFRA is teaming up with Earth Savvy Products to bring you new March Frozen Food Month Freezer Bags. These green shopping companions, also featuring the Frozen Foods – Fresh Ideas. Great Taste. logo, can hold food frozen for up to three hours. Their durability also makes them reusable and perfect for environmentally conscious consumers. They are available by the case, with 50 bags in each case. Order now to have Reusable Thermal Bags for your March promotion!

Coupon at a Fraction of the Cost in Our June Dairy Month FSI
NFRA’s June Dairy Month promotion will include a 2-page ad in the June 6, 2010, FSI to 23 million homes. Become a participating brand and drop your coupon at a fraction of the cost. The ad will also direct consumers to the EasyHomeMeals.com website to enter the $7,500 Sweepstakes. Be part of the FSI today!

Support the Growth of the Industry by Making Your Campaign Contribution Today
The Frozen Foods – Fresh Ideas. Great Taste. and the Cool · Tasty · Wholesome – Refrigerated Foods campaigns are reaching millions of consumers each year with positive messages about frozen and refrigerated foods. This initiative is completely industry-funded, and contributions allow NFRA to distribute consumer press releases and radio spots, print an annual promotional planning calendar, develop point of sale materials and much more. We ask for your support of these important efforts by making your financial commitment for 2010. As a sponsor you play a vital role in growing the industry. See the many benefits to becoming a sponsor of Cool · Tasty · Wholesome – Refrigerated Foods or Frozen Foods – Fresh Ideas. Great Taste.

Mark Your Calendar for the 2010 National Frozen & Refrigerated Foods Convention
NFRA’s 2010 Convention is slated for October 16-19, 2010, at the Hilton San Francisco in San Francisco, CA. This all-business Convention enables attendees to meet one-on-one with more than a dozen companies in just a few days. Last year over 140 retailers reserved meeting rooms to conduct business with Convention delegates. Plan now to attend this important business event. Registration will begin in March.

NFRA Welcomes Our Newest Members
Please welcome the companies listed below who have met the qualifications of membership and have joined the National Frozen & Refrigerated Foods Association.

MANUFACTURER

Dr. Oetker, USA
www.oetker.us

Immaculate Baking Co.
www.immaculatebaking.com

Target Foods, LLC
(847) 471-2800

SALES AGENT

Gobo Enterprises
www.gobo.us

SUPPLIER

iGPS
www.igps.net

MEI
www.meicpg.com

Sargento Foods Inc. announced the appointment of Elizabeth Neils to the position of Associate Marketing Manager – Consumer Products Division and the promotion of Jim Schafer to Senior Director of Marketing – Food Service Division. Neils will be working with the Natural Sliced Cheese product line to analyze the business using Nielsen data, executing consumer promotion programs and tracking the marketing budget. Her background includes work with Carlson Consulting Enterprise, Kimberly-Clark and Kohnstamm Communications. Schafer previously served as Senior Manager of Business Development with Sargento. His prior food service marketing experiences include positions with Tyson and Ocean Spray.

Henningsen Cold Storage Co. announced the appointment of Todd Lanter as Director of Transportation for Henningsen Transportation Services. Lanter brings extensive industry experience to the position, previously working in supervisory transportation roles for third-party logistics companies, such as Ozburn-Hessey Logistics (OHL) and Lanter Logistics.

SmartTurn announced an updated version of its WMS, the only true on-demand inventory and warehouse management system that will let you pay as you go, protecting your investment capital in a lean economy. SmartTurn Enterprise WMS 3.0 provides unlimited users, unlimited transactions, and support and maintenance are included. A dedicated warehouse-experienced, named consultant will walk you through the simple set-up process, and the web based deployment means you can be ready anywhere from a few days to a few weeks for your annual physical inventory. To take advantage of SmartTurn’s 2009 price offer, order before December 15, 2009 at http://www.smartturn.com.  

The 400-page award winning edition of Quick Frozen Foods Annual Processors Directory and Buyers’ Guide is now accepting advertising for its 2010 edition. This year’s edition boasts 11,152 listings with more than 4,987 changes and will include complete listings of every frozen food processor and personnel, thoroughly cross-referenced by product, brand name, geographical listing, and more. This buyers’ guide highlights the products and services of every frozen food company, as well as those allied to the industry, and should be part of your advertising budget. To advertise, contact Saul Beck, Publisher at (212) 557-8600 or saulbeckffdqff@aol.com.

Keep the industry updated about news and staff promotions at your company. NFRA will publish your company highlights monthly in the NFRA Update. Send your company news to us at info@nfraweb.org; via fax to 717-657-9862; or via mail to NFRA, 4755 Linglestown Rd., Suite 300, Harrisburg, PA 17112.