 Last Chance to Order March/Monsters vs. Aliens Point of Sale
March National
Frozen Food Month is just around the corner! NFRA has many specially-designed
point of sale items for March including some featuring the Monsters vs. Aliens characters. You must order now for delivery by
March. Download the POS catalog or call NFRA for details.
 Will You have a Winning Promotion in March?
You could be the winner of the prestigious Golden Penguin
Award for the best merchandising effort during March Frozen Food Month.
Document the planning and execution of your promotion to enter in the
competition. First place winners will be recognized at the National Frozen
& Refrigerated Foods Convention in Washington, DC this October. Complete
rules and entry form are available to download or call NFRA for a brochure.
Less than 75 Spots Remain for the Retail Executive Conference
 Join us April 20-22 at the Tempe Mission Palms, AZ, for an
in-depth look at the latest industry and consumer trends. The 17th Annual Retail Executive Conference will feature an agenda including
keynote address by Joe Sheridan of Wakefern Foods, retailer/manufacturer panel
facilitated by Michael Sansolo of MorningNewsBeat.com, and an Economic Overview
by Nielsen. This small, informal Conference is the perfect place to make
personal, lasting contacts. Space is limited so register now!
Membership Directory and Benefits Brochure Available
NFRA recently published its 2009 Membership Directory and NFRA
Benefits Brochure. The Membership Directory is a desktop reference with a
complete listing of all NFRA members and their contact information. This will
be the final year for a printed Directory. Going forward member contact
information will be available in an online directory. The first two key
contacts for each member company receive a Membership Directory and Benefits
Brochure. Both publications will be arriving shortly in the mail. If you need
additional quantities, a limited number are available by calling NFRA at
717-657-8601. You can also see how NFRA is supporting you and the industry by viewing
the Benefits Brochure online.
 A Whole Herd of Promotional Opportunities in June
This June Dairy Month NFRA will tie in with
DreamWorks and the theater release of Ice
Age: Dawn of the Dinosaurs. Use the equity of these popular characters to
create excitement and drive traffic in the aisles. NFRA is developing an Idea
Book and POS catalog with new items featuring the Ice Age characters and the theme Dairy…Healthy for the Whole Herd. To
kick off the promotion, a two-page FSI will drop in newspapers on June 1 and
feature a $10,000 consumer sweepstakes. Begin planning now and remember June
Dairy Month offers another opportunity to compete for the Golden Penguin Award.
The Idea Book and Golden Penguin rules will be available soon.
2009 Convention Set for Washington, DC
The National Frozen & Refrigerated Foods Convention has
been set for October 17-20, 2009 at the Marriott Wardman Park in Washington, DC.
Plan now to attend this important business meeting which allows manufacturers
and retailers to meet one-on-one. Save your precious time and money by attending
the Convention that lets you meet with dozens of companies in just a few days
without leaving the hotel. Look for more information and registration in March. |
