March Frozen Food Month has Arrived!
We hope you are having a Monstrously successful March Frozen Food Month
promotion. We can’t wait to see all the creative ways you are promoting value
in the frozen food aisles. Remember to document your promotion all month long, and enter to win the prestigious
Golden Penguin Award for the most outstanding merchandising efforts. Download
the Golden Penguin Rules and Entry Form for details.
Consumers Can Now Find Online Coupons at EasyHomeMeals.com
NFRA continues to
provide value for its members and consumers with the addition of online coupons
at its consumer website www.EasyHomeMeals.com.
NFRA working with Coupons, Inc. is able to offer members a special rate for
online couponing. The initial coupon launch began March 1 to celebrate March
Frozen Food Month. NFRA promoted the new feature in its Stay Cool newsletter e-mailed to over 100,000 consumers. See the March
issue of Stay Cool. Call NFRA at
717-657-8601 for details on offering online coupons at EasyHomeMeals.com.
Space is Limited for the Retail Executive Conference
 Time is running out to register for the Retail Executive Conference April 20-22,
2009, at the Tempe Mission Palms in Tempe, AZ. This Conference will update
you on the latest industry trends to help your business weather these tough
times. The agenda features many top industry speakers, including Retail Keynote
Speaker Joe Sheridan from Wakefern; James Scher from Lund Food Holdings;
Michael Sansolo from MorningNewsBeat.com; Lynn Dornblaser from Mintel; James
Russo from Nielsen; as well as a retailer and manufacturer panel on
Understanding the Consumer. Registration is limited to just 150 people, and
only a few spots remain. Send in your registration today! Download the Registration
Form.
National Frozen & Refrigerated Foods Convention Offers Monumental Value
The annual National Frozen & Refrigerated Foods Convention is being held October 17-20 at the Marriott Wardman Park,
Washington, DC. Over 1,200 attendees, including 150 retailers, attended
the Convention last year, and scheduled one-on-one business meetings. It
could take months on the road to accomplish what you can in just a few days at
Convention. The Convention provides incredible value saving you time and travel
costs throughout the year. This is the ONE meeting you can’t afford to miss. Registration
will begin March 9.
 Promote June Dairy Month as Healthy for the Whole Herd
This June Dairy Month NFRA is partnering with Twentieth
Century Fox to leverage the new movie Ice Age: Dawn of the Dinosaurs, being released in theaters in
July. Exciting POS material and an all-star line up of movie characters
promoting “Dairy…Healthy for the Whole Herd” are sure to bring some fun to the
dairy aisles this June. See all the details of the promotion in the Idea
Book & POS Catalog that is now available online and will be arriving in
the mail in a few days.
 Heat Up Your Ice Cream & Novelties Sales this Summer
The June/July Summer
Favorites Ice Cream & Novelties promotion features a $100,000
Online Instant Win Game, very cool POS material, and consumer media initiatives
by NFRA. The Ice Cream & Novelties Display Contest helps create consumer
excitement and boost sales as temperatures soar. This year participating
manufacturers will make a donation to Food for All to help in the fight against
hunger. See the Ice Cream Brochure for details on the promotion and
available POS items.
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