Special NFRA Member Pricing for Online Couponing for June
NFRA is working with Coupons, Inc. to offer members a special rate to coupon online for our June Dairy Month promotion. Coupons will be featured on a dedicated page of our www.EasyHomeMeals.com consumer website which receives over 800,000 visits during our June promotion. This is a great opportunity to try online couponing without the large print minimum! If you are already a client of Coupons, Inc. and have an online coupon on your corporate site or on the Coupons.com site, for just $250 you can cross publish your offer on our June Dairy Month page. See the flier for more information or contact Ann Liparoto at Coupon’s Inc. (215) 345-8301, Email aliparoto@couponsinc.com.

Enter to Win the Golden Penguin Award for March Frozen Food Month
We hope everyone enjoyed a successful March Frozen Food Month! Now is your opportunity to be recognized by the entire industry for your efforts. Enter your promotion in the prestigious Golden Penguin Competition. All entries are due to NFRA by Tuesday, May 12.  Download the Golden Penguin Rules and Entry Form for complete details.

A MAMMOTH Promotion is In Store for June Dairy Month
To celebrate June Dairy Month, NFRA is partnering with Twentieth Century Fox and the third movie in the series, Ice Age: Dawn of the Dinosaurs being released in theaters in July. An all-star line up of movie characters promoting Dairy…Healthy for the Whole Herd and exciting POS materials are sure to bring some fun to the dairy aisles. Get ready for MAMMOTH sales this June, and order your June POS materials today!

See Cool Sales Increase in the Hottest Categories for Summer
Make sure the Summer Favorites Ice Cream & Novelties promotion is in your marketing plan this summer. The Summer Favorites $100,000 Online Instant Win Game, very cool POS materials, a consumer media initiative by NFRA, and the Ice Cream & Novelties Display Contest will create consumer excitement in the aisles and boost sales as temperatures soar. Ice Cream & Novelties POS is available to help you create displays worthy of a Golden Penguin Award! See the Display Contest Rules and Entry Form for complete entry details.

Don’t Miss The One Event with the Best Value for Your Investment
The annual National Frozen & Refrigerated Foods Convention is the one event you can’t afford to miss. Being held October 17-20 at the Marriott Wardman Park, Washington, DC, the convention saves you time and money by allowing you to meet with dozens of companies in one location in just a few days. You schedule one-on-one business appointments with the companies you want to meet. Over 1,200 attendees, including 150 retailers, attended last year’s Convention. It could take months on the road to accomplish what you can in just a few days at the Convention. Register today!

Promote Frozens as Cool Food for Kids in October
NFRA is bringing frozen foods to families this fall! The October promotion is Cool Food for Kids, an educational outreach program that will teach children and their families about timely health topics such as portion control and a balanced diet, while driving home the convenience and quality that frozen foods provide. Educational curriculum is being produced by Young Minds Inspired and will be distributed to 40,000 elementary schools. That’s double the number of schools from last year. NFRA will bring the promotion in-store with Cool Food for Kids POS and more. Keep watching for more details in the coming months!

Make Sure Your Products and Services are Front and Center!
Advertise in the Convention Preview magazine, Convention Program & Directory, on the member website, www.nfraweb.org, and in this newsletter! View the 2009 Advertising Rates Brochure.

NFRA Welcomes Our Newest Members
Please welcome the companies listed below who have met the qualifications of membership and have joined the National Frozen & Refrigerated Foods Association.

MANUFACTURER

Ciao Bella Gelato
www.ciaobellagelato.com

Fat Boy Ice Cream
www.fatboyicecream.com

Ventura Foods, LLC
www.venturafoods.com

RETILER/WHOLESALER

HAC, Inc.
www.homelandstores.com

Recent Certificate of Excellence Recipients
The Certificate of Excellence, the highest operational award in the frozen and refrigerated foods industry, signifies that a facility conforms to the highest industry and government standards, and strictly adheres to the Code of Recommended Practices for the handling and merchandising of frozen and refrigerated foods.

Henningsen Cold Storage
229 Maple St.
Scranton, PA 18505-1231

Interstate Cold Storage
2400 Setterlin Dr.
Columbus, OH  43288

United States Cold Storage
1727 J P Hennessey Dr
La Vergne, TN  37086

United States Cold Storage
125 Threet Industrial Blvd.
Smyrna, TN  37167

United States Cold Storage
11801 N. W. 102
Medley, FL  33178

United States Cold Storage
601 Twin Rail Rd.
Minooka, IL  60447

United States Cold Storage
2554 Downing Dr.
Fort Worth, TX  76106

United States Cold Storage
33400 Dowe Avenue
Union City, CA  94587

United States Cold Storage
2292 Sand Lake Rd.
Orlando, FL  32809

Lakeside Foods announced the following personnel changes: Gwen Anschutz has been named Accounts Payable Supervisor. Prior to joining Lakeside, Anschutz was employed by Sun Cleaning Systems as their Controller. Greg Kolarik has been named Manager of Procurement. Prior to joining Lakeside, Greg was employed in procurement for Schreiber Foods and Enzymatic Therapy, Inc. in Green Bay. Nanci Geiser has been named Systems Analyst/Programmer. Geiser has over eleven years of IT experience at the Salvatorian Center in New Holstein. Tony Herzog has been named Operations Manager at Lakeside Foods’ Random Lake Plant. Herzog joined Lakeside in 2007 and was promoted to Manager of Contract Operations at Lakeside’s Belgium facility, the position he held prior to his current assignment.

Rosina Food Products, Inc. announced the promotion of two of its operating directors to vice presidents for their respective divisions. Tom Finn has been named vice president – Consumer Products Division and John Zimmerman to the post of vice president - Foodservice Division. Finn and Zimmerman will have the responsibility of leading their divisions including providing the overall direction to the sales and marketing teams.  They will jointly lead the sales and marketing efforts for the company’s Industrial Division.

Sargento Foods announced the following personnel changes: Kate Krier has been named Senior Manager of Market Research for Established Products. Previously, Krier worked as a Consumer Insights Manager for MillerCoors in Milwaukee, Wis., where she was responsible for leading consumer research. Brian Rauch joins Sargento as Director of Pricing and Trade Management. Prior to joining Sargento, Rauch served as the Director of Trade Marketing and Customer Service for America Dairy Brands in Kansas City, Mo.

Erin Martin and Betty Rios have joined United States Cold Storage to fill two newly created positions. Martin will hold the position of Regional Sales Manager, Northeast and Rios will hold the position of Regional Sales Manager, Southeast. Both women join USCS with strong sales experience in distribution and transportation services. They will work under the direction of Mike Radnoti, Vice President National Sales.

Officials at Hanson Logistics announced today a two-year, two-phase investment initiative in the company’s Hartford, Michigan cold storage and logistics campus located on Red Arrow Highway in Van Buren County. The overall initiative is designed to support the West Michigan agriculture business with a focus on providing Michigan blueberry growers with additional resources to meet growing demand. The $2 million improvement is expected to be completed by July 2009. This first phase will increase the freezing and long-term storage capacity of the existing Hartford facility. The second phase, scheduled for 2010 at a cost yet to be determined, will include expanded deep-frozen storage space, with additional docks and infrastructure to support higher volume inbound and outbound. For more information: www.hansonlogistics.com.

Produce for Better Health Foundation (PBH) has named Food Lion, Safeway Inc., Schnuck Markets, and SUPERVALU Retail Role Models for their extraordinary support of the Fruits & Veggies-More Matters® national public health initiative in 2008.  The companies will be formally recognized during the foundation’s annual Board of Trustees meeting on April 3 in Monterey, Calif. The four retailers, representing over 5,600 stores, were selected from the more than 60 licensed PBH retail member companies because of their efforts to promote the Fruits & Veggies-More Matters brand in advertising, POS, packaging, promotions, websites, corporate wellness programs and community outreach activities. For more information: www.pbhfoundation.org.

Sargento Foods Inc. and House Party, a leading consumer activation and experiential marketing company, announced a partnership to coordinate more than 1,000 at-home parties across the country to build consumer awareness for Sargento Salad Finishers and Potato Finishers products. House Party will bring an exciting experience directly to consumers by engaging a select group of advocates to host house party events featuring the Sargento Salad Finishers and Potato Finishers products. Each party will offer an exclusive hands-on experience for party hosts to create and sample unique dishes with friends and family. More than 15,000 consumers across the country are anticipated to attend and participate in the tasting parties hosted in March. For more information: www.sargento.com.

Keep the industry updated about news and staff promotions at your company. NFRA will publish your company highlights monthly in the NFRA Update. Send your company news to us at info@nfraweb.org; via fax to 717-657-9862; or via mail to NFRA, 4755 Linglestown Rd., Suite 300, Harrisburg, PA 17112.