Member Benefits
Communicating
We recognize that staying connected is vital in furthering you company’s mission. NFRA provides valuable resources to keep you and your company at the forefront of the industry.
NFRA’s Industry Communications provide up-to-date information on Association events and promotions and keep you connected with key business contacts
- NFRA Update is the central source for all Association events, promotions, and meetings as well as member information and updates, industry news and statistics.
- www.NFRAweb.org is NFRA’s industry website offering access to Association information, an up-to-date online directory of members and meeting registration 24/7.
- Promotion Works! monthly e-newsletter provides members with innovative ideas and tools for promoting frozen and refrigerated foods year-round.
- What’s Hot & New in Frozen & Refrigerated Foods quarterly e-newsletter introduces new products to the industry. Manufacturer members who support NFRA’s year round marketing/PR campaigns Frozen Foods – Fresh Ideas. Great Taste. and Cool • Tasty • Wholesome – Refrigerated Foods have the opportunity to showcase their products in this newsletter.
NFRA’s Consumer Communications reach millions of shoppers annually with information about the value in frozen and refrigerated foods.
- www.EasyHomeMeals.com consumer website supports NFRA’s annual promotions by hosting sweepstakes and online games and brings valuable recipes, tips, online coupons and a wealth of health and nutrition information to visitors.
- Stay Cool e-newsletter reaches 100,000+ consumers providing them with meal planning tips, resources and links to EasyHomeMeals.com.
- Our Consumer Media Initiative reaches millions of consumers through bi-monthly print and broadcast releases to over 10,000 newspapers, 6,000 radio stations and 600 Hispanic publications with positive messages about frozen and refrigerated foods.