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Golden Penguins Awarded in Summer Favorites Ice Cream & Novelties Display Contest Harrisburg, PA – The National Frozen & Refrigerated Foods Association’s (NFRA) annual Ice Cream & Novelties Promotion hit the frozen aisles in June and July, two of the top sales months for these “Summer Favorites.” Entrants competed for the coveted Golden Penguin Award in a Retail Display Contest that featured a $100,000 Online Instant Win Game for consumers. NFRA honored 32 Gold and 46 Silver Penguin winners for the best display in each of six regions – Northeast, Southeast, East Central, West Central, Southwest and Pacific/Western. See the complete list of winners. The Display Contest took place between June 1, and July 31, 2007. Retailers, sales agents, manufacturer representatives and local associations competed in the contest which required them to build displays during the nine week promotion containing ice cream and novelty products from the sponsoring brands. The display had to promote the Summer Favorites $100,000 Online Instant Win Game – sending consumers to www.EasyHomeMeals.com to enter. NFRA made special point of sale available incorporating the Summer Favorites theme and featuring the Instant Win Game information. Award winners will receive industry-wide recognition at the Grand Awards Reception & Banquet on October 16, 2007 during the National Frozen & Refrigerated Foods Convention in San Antonio, TX. NFRA is a non-profit trade association representing all segments of the frozen and refrigerated foods industry. Headquartered in Harrisburg, PA, NFRA is the sponsor of March National Frozen Food Month, June Dairy Month, June/July Ice Cream & Novelties promotion and October Frozen Food Festival. NFRA holds the annual National Frozen & Refrigerated Foods Convention in October.
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