NFRA Announces March National Frozen Food Month Sweepstakes Winner!

Harrisburg, PA — Results are in for the National Frozen & Refrigerated Foods Association (NFRA) $10,000 Freezer Favorites Sweepstakes held during March 2003 National Frozen Food Month. Debra Van Der Weide, Executive Director of the Southern California Frozen & Refrigerated Foods Council (SCFRC) presented a check to grand prize winner, Linda Crowley of Escondido, California. Five second place awards were subsequently presented by NFRA to contestants in New York, Arizona, Texas, Missouri and Arizona.

The $10,000 Freezer Favorites Sweepstakes was announced and promoted in a two-page FSI ad, circulated nationally to 37 million homes in February. The FSI featured coupons from 23 sponsoring manufacturer brands. Consumers were directed to the easyhomemeals.com web site to enter the sweepstakes. NFRA received over 455,000 entries.

The 2003 March National Frozen Food Month marked the 20^th year of this successful, all industry promotion, which continues to generate strong sales across many frozen categories.

March National Frozen Food Month is part of NFRA’s overall Bring Us To Your Table! Freezer Favorites campaign, an exciting industry effort to promote frozen foods year round. The campaign features many marketing, PR, media and promotional elements throughout the year, with the goal to change consumer attitudes and perceptions and to increase frozen food sales. It is a one-of-a-kind, all-industry sponsored program that presents the meal solution aspects of the category through a warm, appetite-appealing presentation of frozen foods.

For additional information and sponsorship opportunities for March National Frozen Food Month and Bring Us To Your Table!, please visit www.nfraweb.org, or call the NFRA office at 717-657-8601.

NFRA is a non-profit trade association comprised of over 650 member companies representing all segments of the frozen and refrigerated foods industry.  NFRA has been serving the frozen food industry since 1945 and just recently in 2001 also began serving the refrigerated foods industry.  The mission of NFRA is to promote the sales and consumption of frozen and refrigerated foods through:  education, training, research, sales planning and menu development and providing a forum for industry dialogue.  Headquartered in Harrisburg, PA, NFRA is the sponsor of March National Frozen Food Month, June Dairy Month, October Frozen & Refrigerated Foods Festival and Bring Us To Your Table! Freezer Favorites.

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