NFRA Announces Gold & Silver Penguin Award Winners for First June Dairy Month Promotion

Harrisburg, PA — June Dairy Month celebrated its first year of increasing refrigerated food sales across the country. Thanks to the many extensive promotions, the refrigerated dairy department saw incremental sales of $85 million according to Information Resources Inc. Refrigerated dollar sales outpaced the remainder of the store by 3.5%! Such a sales increase would not be possible without the support of the entire industry in merchandising and promoting refrigerated foods.

In recognition of the outstanding promotional efforts of the refrigerated food industry during June Dairy Month, the National Frozen & Refrigerated Foods Association (NFRA) recently sponsored its first annual Golden Penguin Awards Competition. NFRA honored 25 Gold Penguin winners and 10 Silver Penguin winners from across the country. Click here for a complete list of winners.

Judges looked for the best creative effort which included use of the new Bring Us To Your Table! Cool Favorites logo during a full 30-day program. Winners clearly demonstrated their promotional efforts through the use of in-store consumer programs, advertising, community service and education, creative use of merchandising materials and special displays.

Golden Penguin Awards will be presented at the 2003 National Frozen & Refrigerated Foods Convention to be held October 19-23 in Las Vegas, Nevada. Winners will be recognized during a special awards luncheon on Wednesday, October 22. Silver Penguins are typically presented at the local level at appropriate refrigerated food association meetings.

NFRA is a non-profit trade association comprised of over 650 member companies representing all segments of the frozen and refrigerated foods industry. NFRA has been serving the frozen food industry since 1945 and just recently in 2001 also began serving the refrigerated foods industry. The mission of NFRA is to promote the sales and consumption of frozen and refrigerated foods through: education, training, research, sales planning and menu development, and providing a forum for industry dialogue. Headquartered in Harrisburg, PA, NFRA is the sponsor of March National Frozen Food Month, October Frozen Food Festival and Bring Us To Your Table! Freezer Favorites, and the annual National Frozen & Refrigerated Foods Convention held in October.

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