The Cool Way to Get 5 A Day!

Harrisburg, PA— The National Frozen & Refrigerated Foods Association (NFRA) is pleased to announce an alliance with the Produce for Better Health Foundation and their 5 A Day Better Health Program. The nutritious 5 A Day message is now coming to the frozen food aisle through NFRA’s new Bring Us To Your Table! Freezer Favorites and The Cool Way to Get 5 A Day! promotional effort.

"This is an excellent opportunity for our industry to continue to spread the Bring Us To Your Table! Freezer Favorites message to consumers through a very visible, high profile program and to bring additional consumer awareness to the nutritious fruit and vegetable options in the frozen food aisle," commented Nevin Montgomery, president of NFRA. "We see The Cool Way to Get 5 A Day as a positive effort for all of our categories. A major overall goal of our Bring Us To Your Table! campaign is to bring more consumers into the frozen food aisle and in turn increase sales and usage across all product lines. We believe this kind of promotional effort and nutritional message will do just that."

NFRA has produced point of sale materials to communicate the frozen food industry message of The Cool Way to Get 5 A Day. For additional information, and/or to order POS, call NFRA at 717-657-8601, or e-mail your request to info@nfraweb.org, or visit www.nfraweb.org.

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