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NFRA Announces Important Change of Address! Harrisburg, PA— The National Frozen & Refrigerated Foods Association (NFRA) has changed the address of its consumer web site, www.easyhomemeals.com to www.BringUsToYourTable.com. The change was made to strengthen the Bring Us To Your Table! Freezer Favorites message and further establish a consumer marketing presence through the Bring Us To Your Table! campaign. The web site is designed to provide consumers with meal planning ideas and an understanding of the benefits of using frozen and refrigerated foods. The site is also home to the many consumer sweepstakes NFRA sponsors throughout the year. The Bring Us To Your Table! Freezer Favorites
campaign is an all-industry promotional effort, created by NFRA and introduced
in 2002. The overall campaign objective is to bring more consumers into
the frozen food aisle and increase usage/sales across all product lines
by promoting the convenience, quality, taste and meal solution aspects
of frozen foods through a warm, appetite-appealing presentation of the
category.
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