Now Three Opportunities to be Recognized with a Golden Penguin

Harrisburg, PA—Nothing symbolizes promotional success like the most prestigious merchandising award in the industry—the Golden Penguin. Sponsored by the National Frozen & Refrigerated Foods Association (NFRA), the Golden Penguin awards competition honors excellence in merchandising frozen and refrigerated foods. NFRA now has three opportunities to compete for the Golden Penguin beginning with the March National Frozen Food Month promotion. The industry’s merchandising efforts for June Dairy Month and the June/July Summer Favorites Ice Cream & Novelties promotion will also be rewarded with specially designed Golden Penguins.

Golden Penguin winners will receive national recognition when these coveted awards are presented during a gala reception and banquet ceremony at the National Frozen & Refrigerated Foods Convention, October 23-27, 2004 in Washington, DC.

During an intensive two-day judging process, winners are chosen in a variety of retail and foodservice categories. Judges look for the best creative effort during a full 30-day program. Entries must include use of the Bring Us To Your Table! Freezer Favorites logo for frozen foods and the Bring Us To Your Table! Cool Favorites logo for refrigerated foods, the www.BringUsToYourTable.com consumer web site address and Bring Us To Your Table! point of sale materials where applicable. Winners must clearly demonstrate their promotional efforts through the use of in-store consumer programs, advertising, community service and education, creative use of merchandising materials and special displays.

A complete rules brochure for the March Golden Penguin Competition is available from NFRA (phone 717-657-8601) or can be downloaded from the NFRA web site at www.nfraweb.org. Rules for the June Dairy Month and Summer Favorites Ice Cream & Novelties Golden Penguin Competitions will be available in March.

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