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NFRA Delivers Frozen Food Messages To Growing Hispanic Market Harrisburg, PA— In an effort to communicate the benefits of frozen foods to a growing ethnic population, the National Frozen & Refrigerated Foods Association (NFRA) has distributed print releases and photos to over 650 Hispanic publications across the United States, highlighting the special promotions in the frozen food aisle during March National Frozen Food Month, as well as the overall quality, convenience, taste and meal solution aspects of the category. "We see this as only the beginning of an effort to support our members in reaching this important market segment," commented H.V. "Skip" Shaw, executive vice president, NFRA. "As part of our Bring Us To Your Table! Freezer Favorites campaign, we have plans for additional print and radio releases, as well as translated in-store messaging and point of sale materials." The Bring Us To Your Table! Freezer Favorites
campaign is an all-industry promotional effort, created by NFRA and introduced
in 2002. The overall campaign objective is to bring more consumers into
the frozen food aisle and increase usage/sales across all product lines
by promoting the convenience, quality, taste and meal solution aspects
of frozen foods through a warm, appetite-appealing presentation of the
category.
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