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NFRA Launches New Promotion Works! E-Newsletter Harrisburg, PA— As the excitement and momentum grows for the Bring Us To Your Table! Freezer Favorites Marketing/PR campaign, the National Frozen & Refrigerated Foods Association (NFRA) has created a targeted e-newsletter, Promotion Works!, to support the campaign and communicate with industry members about the promotional ideas and opportunities available through NFRA. The e-newsletter is distributed monthly to key NFRA industry contacts, highlighting promotional planning ideas for upcoming months/events, as well as available point of sale materials and other marketing resources for retailers, manufacturers, sales agents and local associations to utilize in creating effective promotions. The Bring Us To Your Table! Freezer Favorites
campaign is an all-industry promotional effort, created by NFRA and introduced
in 2002. The overall campaign objective is to bring more consumers into
the frozen food aisle and increase usage/sales across all product lines
by promoting the convenience, quality, taste and meal solution aspects
of frozen foods through a warm, appetite-appealing presentation of the
category.
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