2004 Planning Guide Provides Monthly Promotional
Ideas for the Frozen Food Aisle

Harrisburg, PA— The National Frozen & Refrigerated Foods Association (NFRA) has again created and released its annual Bring Us To Your Table! Freezer Favorites Planning Guide. This one-of-a-kind publication provides all segments of the frozen food industry with monthly ideas for promoting frozens year-round.

The annual Planning Guide is a central Bring Us To Your Table! Freezer Favorites marketing piece, showcasing monthly promotional ideas, appealing food photography, coordinating point of sale materials and the flexibility the Bring Us To Your Table! Freezer Favorites campaign provides in promoting frozen foods. Also included in the guide for quick reference, is a "year-at-a-glance" calendar highlighting the many seasonal events and promotional opportunities throughout the year.

The Planning Guide also incorporates details on NFRA’s March National Frozen Food Month, Summer Favorites Ice Cream & Novelties Promotion, and October Frozen & Refrigerated Foods Festival – all significant ongoing promotions within the overall Bring Us To Your Table! Freezer Favorites campaign.

For additional information and/or to order a free copy of the Planning Guide, contact NFRA at 717-657-8601, or visit www.nfraweb.org.

BACK