Summer Favorites Ice Cream & Novelties Promotion Set for June/July

Harrisburg, PA – The National Frozen & Refrigerated Foods Association’s (NFRA) third annual Ice Cream & Novelties Promotion is ready to hit the frozen aisles this June and July. NFRA has partnered with key ice cream and novelties manufacturers to provide the industry with unique Summer Favorites promotional opportunities to create consumer excitement and boost category sales as summer temperatures begin to soar.

Featured this year is a Summer Favorites Retail Display Contest, with retailers from across the country competing for the coveted Golden and Silver Penguin Awards. Also featured is a Summer Favorites $12,500 Consumer Sweepstakes, which will reside on NFRA’s consumer website www.BringUsToYourTable.com. Consumers can win a number of exciting prizes, including $5,000 toward a trip to their favorite summer vacation spot.

The Display Contest takes place between June 1, and July 31, 2004. Store managers, owners, operators and employees may enter for their store, in addition to sales agents, manufacturer representatives and local associations. The requirements are to build three different displays during the nine week promotion, containing at least one ice cream and one novelty product of the sponsoring brands. The Summer Favorites $12,500 Consumer Sweepstakes must be promoted, directing consumers to www.BringUsToYourTable.com for entry into the contest, and the Bring Us To Your Table! ® Freezer Favorites slogan must be promoted in the display.

The Display Contest entry deadline is August 20, 2004. Gold and Silver Penguins will be awarded in six regions – Northeast, Southeast, East Central, West Central, Southwest and Pacific/Western. Award winners will receive industry-wide recognition at the Golden Penguin Awards banquet on October 26, 2004 during the National Frozen & Refrigerated Foods Convention in Washington, D.C.

The Consumer Sweepstakes begins on June 1, 2004 and ends August 15, 2004, with online entries to be made at www.BringUsToYourTable.com. There will be (1) Grand Prize of $5,000 towards a vacation trip; (10) First Place Prizes of Whirlpool 7 cubic foot Chest Freezers; (30) Second Place Prizes of Ice Cream Sundae Sets; and (100) Third Place Prizes of free ice cream & novelties coupons in cooler bags.

NFRA has available many ice cream and novelties specific point of sale materials and downloadable artwork to assist in creating displays and promoting the sweepstakes in the aisle, in store advertising and circulars, and on company websites. Detailed information on the Summer Favorites promotion, including Sponsoring Brands, the Display Contest Official Rules and Entry Form and Summer Favorites Sweepstakes artwork, can be found on NFRA’s website, www.nfraweb.org.

'The Summer Favorites Ice Cream & Novelties Promotion is part of NFRA’s Bring Us To Your Table! Freezer Favorites campaign. This all-industry promotional effort was introduced in 2002 with the objective to bring more consumers into the frozen food aisle and increase usage/sales across all product lines by promoting the convenience, quality, taste and meal solution aspects of frozen foods through a warm appetite-appealing presentation of the category.

NFRA is a non-profit trade association representing all segments of the frozen and refrigerated foods industry. Headquartered in Harrisburg, PA, NFRA is also the sponsor of March National Frozen Food Month, June Dairy Month and October Frozen & Refrigerated Foods Festival.

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