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Harrisburg, PA – June Dairy Month celebrated its second year of increasing refrigerated food sales across the country. Promotion levels increased over 2003 resulting in $37 million in incremental sales according to Information Resources Inc. In recognition of this outstanding promotional effort by the refrigerated food industry during June Dairy Month, the National Frozen & Refrigerated Foods Association (NFRA) recently sponsored its second annual Golden Penguin Awards Competition. NFRA honored 28 Gold Penguin winners and 18 Silver Penguin winners from across the country in 15 different retail categories. Click here for a complete list of winners. Judges looked for the best creative effort which included use of the Bring Us To Your Table! Cool Favorites logo during a full 30-day program. Winners clearly demonstrated their promotional efforts through the use of in-store consumer programs, advertising, community service and education, creative use of merchandising materials and special displays. Golden Penguin Awards will be presented at the 2004 National Frozen & Refrigerated Foods Convention to be held October 23-27 in Washington, DC. Winners will be recognized during a special awards banquet on Tuesday, October 26. Silver Penguins are typically presented at the local level at appropriate refrigerated food association meetings. NFRA is a non-profit trade association representing all segments of the frozen and refrigerated foods industry. Headquartered in Harrisburg, PA, NFRA is also the sponsor of June Dairy Month, June/July Summer Favorites Ice Cream & Novelties promotions and October Frozen & Refrigerated Foods Festival. NFRA holds the annual National Frozen & Refrigerated Foods Convention in October.
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