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Golden Penguins Awarded in Family Freezer Pleasers Ice Cream & Novelties Display Contest Harrisburg, PA—The National Frozen & Refrigerated Foods Association’s (NFRA) annual Ice Cream & Novelties Promotion hit the frozen aisles in June and July, two of the top sales months for these “Family Freezer Pleasers.” Entrants competed for the coveted Golden Penguin Award in a Retail Display Contest that featured characters from the hit movie, Ice Age The Meltdown. Gold and Silver Penguins were awarded for the best display in six regions – Northeast, Southeast, East Central, West Central, Southwest and Pacific/Western. NFRA recently honored 24 Gold Penguin winners and 34 Silver Penguin winners. Click here for a complete list of winners. The Display Contest took place between June 1, and July 31, 2006. Retailers, sales agents, manufacturer representatives and local associations competed in the contest which required them to build displays during the nine week promotion containing ice cream and novelty products from the sponsoring brands. The display had to promote the Family Freezer Pleasers $50,000 Online Instant Win Game. NFRA made special point of sale available incorporating the Family Freezer Pleasers theme featuring the Ice Age characters and Instant Win Game information. Award winners will receive industry-wide recognition at the Grand Awards Reception & Banquet on October 10, 2006 during the National Frozen & Refrigerated Foods Convention in Orlando, FL. NFRA is a non-profit trade association representing all segments of the frozen and refrigerated foods industry. Headquartered in Harrisburg, PA, NFRA is the sponsor of March National Frozen Food Month, June Dairy Month, June/July Ice Cream & Novelties promotion, End-of-Summer Back to Cool refrigerated promotion and October Frozen Foods Festival. NFRA holds the annual National Frozen & Refrigerated Foods Convention in October.
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