National Frozen and Refrigerated Foods Association (NFRA) and Warner Home Video Team Up to Promote Frozen Foods with Happy Feet on DVD

Harrisburg, PA – The stars of Warner Bros. family hit film Happy Feet are being tapped by the National Frozen and Refrigerated Foods Association (NFRA) to jazz up their hot, new promotion… “Tap Into Frozen”. You’ll get much more than a song and dance from the cool characters in the film who’ll be lending their support to the (NFRA) celebration of Frozen Food Month in March 2007.

This “cool” pairing between Warner Home Video and NFRA will help retailers create fun promotions that highlight the benefits and convenience of frozen foods. “The Happy Feet characters lend a sense of fun to the frozen food message,” said Nevin Montgomery, President of the NFRA. “We offer insights into the advantages of frozen food. And cool characters like the penguins from Happy Feet allow us to share this information in a compelling way.” Happy Feet will be available from Warner Home Video on DVD March 27th.

The March Frozen Food Month promotion is just one element of NFRA’s year-round marketing/PR campaign, “Frozen Foods – Fresh Ideas. Great Taste.” Leveraging the Happy Feet characters in the frozen food aisles helps support the campaign’s goals of bringing more shoppers into the frozen food aisles, changing consumer attitudes about frozen foods and increasing sales across all product lines.

Customized marketing programs are being developed by Mars Advertising. Programs comprised of various types of point of sale messaging, in-store media, packaging and on-line activations will be offered to retailers nationwide. For more information, contact Michele Roney at: (248) 936-2229.

“We are pleased to be working with an organization such as the NFRA,” said Chris Baldwin, Vice President, Promotions – New Release Catalog and Warner Premiere. “Our characters can tell the frozen story first hand, and we are happy to play a part in this message.”

NFRA is a non-profit trade association representing all segments of the frozen and refrigerated foods industry. Headquartered in Harrisburg, PA, NFRA is the sponsor of March Frozen Food Month.

About Happy Feet…

In the great nation of Emperor Penguins deep in Antarctica, you’re nobody unless you can sing – which is unfortunate for Mumble, who is the worst singer in the world. He is born dancing to his own tune… tap dancing. 

Warner Bros. Pictures presents, in association with Village Roadshow Pictures, a Kennedy Miller production, in association with Animal Logic Film. A George Miller film, Happy Feet features the voices of Elijah Wood, Robin Williams, Brittany Murphy, Hugh Jackman, Nicole Kidman, Hugo Weaving and Anthony LaPaglia. The film also features the tap dancing of Savion Glover.

Happy Feet is directed by George Miller, who also co-wrote the screenplay with John Collee, Judy Morris and Warren Coleman. The film is produced by Doug Mitchell, George Miller and Bill Miller, with Zareh Nalbandian, Graham Burke, Dana Goldberg and Bruce Berman executive producing. The music is composed by John Powell, and the soundtrack also includes songs performed by Prince, Yolanda Adams, Fantasia Barrino, Gia Farrell, Chrissie Hynde, Patti LaBelle, k.d. lang, Jason Mraz and Pink. Happy Feet will be released by Warner Bros. Pictures, a Warner Bros. Entertainment Company and in select territories by Village Roadshow Pictures.

NFRA is a non-profit trade association representing all segments of the frozen and refrigerated foods industry. Headquartered in Harrisburg, PA, NFRA is the sponsor of March National Frozen Food Month, June Dairy Month, June/July Ice Cream & Novelties promotion, End-of-Summer Back to Cool refrigerated promotion and October Frozen Foods Festival.  For more information, visit www.nfraweb.org.

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