NFRA’s Summer Favorites Ice Cream & Novelties Promotion Set for June/July

Harrisburg, PA – The National Frozen & Refrigerated Foods Association’s (NFRA) sixth annual Ice Cream & Novelties Promotion is ready to hit the frozen aisles this June and July.  NFRA has partnered with 23 key Ice Cream and Novelties Brands to provide the industry with unique Summer Favorites promotional opportunities to boost category sales as summer temperatures begin to soar.

Featured this year is a Summer Favorites Retail Display Contest, with retailers from across the country competing for the coveted Golden and Silver Penguin Awards.  Also featured is an exciting consumer $100,000 Online Instant Win Game, which will reside on NFRA’s consumer website www.EasyHomeMeals.com.  NFRA is also offering a wide variety of thrilling, chilling Summer Favorites Point of Sale materials.

The Retail Display Contest takes place between June 1, and July 31, 2007.  Store managers, owners, operators and employees may enter for their store, in addition to sales agents, manufacturer representatives and local associations.  Requirements are to build different displays during the nine week promotion, containing multiple ice cream and novelties products of the sponsoring brands. The $100,000 Online Instant Win Game must be promoted, directing consumers to www.EasyHomeMeals.com to play the game. 

The Display Contest entry deadline is August 17, 2007.  Golden and Silver Penguins will be awarded in six regions – Northeast, Southeast, East Central, West Central, Southwest and Pacific/Western.  Award winners will receive industry-wide recognition at the Golden Penguin Awards banquet on October 16, 2007 during the National Frozen & Refrigerated Foods Convention in San Antonio, TX.

The Online Instant Win Game begins on June 1, 2007 and ends August 13, 2007, and encourages repeat visits to www.EasyHomeMeals.com.  Consumers interact with participating brands as they play the game, and can win $100,000 instantly.

NFRA has available Summer Favorites Ice Cream and Novelties Point of Sale materials and downloadable artwork to assist in creating displays and promoting the online game in the aisle, in store advertising and circulars, and on company websites.  Detailed information on the Summer Favorites promotion, including Sponsoring Brands, the Display Contest Official Rules and Entry Form and Summer Favorites Online Instant Win Game artwork and a downloadable brochure, can be found here. 

The Summer Favorites Ice Cream & Novelties Promotion is part of NFRA’s Frozen Foods – Fresh Ideas. Great Taste. campaign.  This all-industry promotional effort was introduced in 2002 with the objective to bring more consumers into the frozen food aisle and increase usage/sales across all product lines by promoting the convenience, quality, taste and meal solution aspects of the category. 

NFRA is a non-profit trade association representing all segments of the frozen and refrigerated foods industry.  Headquartered in Harrisburg, PA, NFRA is also the sponsor of the March National Frozen Food Month, June Dairy Month and October Frozen Foods Festival promotions.

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