NFRA Announces Gold & Silver Penguin Award Winners

Harrisburg, PA – In recognition of the outstanding promotional efforts of the frozen food industry during March National Frozen Food Month, the National Frozen & Refrigerated Foods Association (NFRA) recently announced the completion of another successful Golden Penguin Awards Competition. No other award in the industry symbolizes promotional success like the prestigious Golden Penguin.

NFRA honored 32 Gold Penguin winners in 17 retail and foodservice categories and 41 Silver Penguin winners in 15 categories out of hundreds of entries from across the country. Click here for a complete list of winners.

Two winners will be honored this year with a specially designed amber penguin commemorating three consecutive Gold awards in the same category. Receiving a Gold award for the third year are Nestle USA in the Retail Manufacturer category and Winn-Dixie Stores, Inc. in the Retail Corporate Chain or Division (Over 50 Stores) category.

During an intensive two-day judging process, winners were chosen in a variety of categories. Judges looked for the best creative effort which included use of the Bring Us To Your Table! Freezer Favorites logo/theme during a full 30-day program. Winners clearly demonstrated their promotional efforts through the use of in-store consumer programs, advertising, community service and education, creative use of merchandising materials and special displays.

Gold Penguins will be presented at a gala reception and banquet at the 2004 National Frozen & Refrigerated Foods Convention on October 26, 2004 in Washington, DC. Silver Penguins are typically presented at the local level at appropriate frozen food association meetings.

There are still two more opportunities to compete for a Golden Penguin in 2004! Golden Penguins will also be awarded for merchandising excellence during June Dairy Month and the June/July Summer Favorites Ice Cream & Novelties display contest. For more information on any of the Golden Penguin Competitions, contact NFRA at (717) 657-6801.

NFRA is a non-profit trade association representing all segments of the frozen and refrigerated foods industry. Headquartered in Harrisburg, PA, NFRA is also the sponsor of June Dairy Month, June/July Summer Favorites Ice Cream & Novelties promotions and October Frozen & Refrigerated Foods Festival. NFRA holds the annual National Frozen & Refrigerated Foods Convention in October. # # #

BACK