Promotion Highlights

For March Frozen Food Month 2018, NFRA and promotion sponsoring brands launched an exciting national program that included the following elements to reach consumers across the country:

Digital Coupons on Coupons.com 
Sponsoring brands received 180,000 coupon activations distributed through a mix of Print-at-Home and Save-to-Card offers or 2.2 million impressions through banner ads.

Westwood One Integrated Media Partnership
Through an integrated media partnership with one of the largest radio operators in the country, this customized media plan delivered local messaging through radio, web, email and social media platforms across a national footprint and garnered over 41.6 million impressions! 

  • National radio includes a custom 30-second spot and customizable media plan where brands selected their own markets, the marketing mix and retailers
  • Digital includes branded content and banner ads across local station website, streaming platforms and mobile for a four-week program
  • Three dedicated email blasts to a subscriber base in selected markets where the brand has 100% share of voice
  • Two custom social videos on Facebook

Cool Food Panel of Bloggers
This group of influential chefs, dietians and foodies and experts created custom blog posts for sponsoring brands including frozen food messaging. The authentic posts were promoted on multiple social media platforms, reaching large consumer audiences and connecting the consumer with your brand.

Easy Home Meals Social Media Exposure 
NFRA's consumer website and social media properties shared engaging, motivating and relevant content directly to consumers. Social media posts on the Easy Home Meals social media channels showcased brands, and a #FrozenFoodMonth Twitter party engaged consumers with frozen messaging!

Easy Home Meals Consumer Website & Blog
This website and blog featured unique frozen food brand recipes, tips, ideas and more during the promotional month - and year-round! Sponsors also had the opportunity to upload branded recipes to EasyHomeMeals.com.

Consumer Sweepstakes & Gift Card Giveaway
A national consumer $10,000 sweepstakes and a gift card giveaway brought additional consumer engagement and partipation in the March promotion. The contest was promoted across all social media platforms, increasing excitement and bringing consumers to the aisles. Each brand received a consumer opt-in list at program close.

2018 MFFM Funding Brochure