NFRA introduces a new, national refrigerated promotion running from August 14 – September 29. The promotion takes advantage of preparations for going back to school and busy fall schedules and includes the final End of Summer blowout – Labor Day!

Highlights

Consumer Instant Win Game | Retail Display Contest | POS Materials | Media Exposure | Participating Brands

Back to Cool $50,000 Online Instant Win Game
This exciting, new Online Instant Win Game presents an opportunity to attract major consumer attention to the refrigerated aisles.

• The Online Instant Win Game will reside on NFRA’s www.BringUsToYourTable.com website.
  
• The Instant Win Game encourages repeat visits to the website. Consumers interact with participating brands as they play the game, and can win $50,000 instantly.
• Prize Structure
  • Grand Prize – $50,000 Instant Winner
  • 5 First Place Prizes – $500 cash
  • 100 Second Place Prizes – Assortment of free refrigerated product coupons in a cooler bag
• Online Game begins August 14, 2006 and ends September 29, 2006

Leveraging the Online Instant Win Game
Retailers, manufacturers and local associations can use the Instant Win Game artwork in advertising, on websites and in displays sending consumers directly to BringUsToYourTable.com to play. This is an opportunity to leverage the value of offering consumers an Instant Win Game without the cost of administration or prizes.

Click here to download the artwork in color or black and white. Or call NFRA for a disk at 717.657.8601

National Retail Display Contest
(see entry form for official rules)
Nothing attracts more attention and sales than attractive, eye-catching displays. This is your chance to win first-ever Chillin’Award for the most creative displays featuring Back to Cool and the participating manufacturer brands. First and second place awards will be presented in six regions – Northeast, Southeast, East Central, West Central, Southwest and Pacific/Western.

• Store managers, owners, operators and employees may enter for their store, in addition to sales agents, manufacturer representatives and local associations.
• In-Store Display Contest runs from August 14, 2006 through September 29, 2006.
• Build creative in-store displays (preferably 2 different displays) during this 6-week promotion featuring at least four products from the participating brands listed in this brochure.
• The Back to Cool $50,000 Online Instant Win Game must be promoted, directing consumers to www.BringUsToYourTable.com to play the game.
• Photograph your displays in color, and at the end of the six-week promotion, fill out the official entry form (one per store) and send all in a three-ring binder to NFRA.
• Entry deadline is October 20, 2006.

Click here for Display Contest entry form and official rules.

A. Header
The four-color horizontal header measures 6” x 36”, and is printed on white vinyl. Low-tack adhesive backing makes it easy to attach to any surface. Sold individually.
Members: $4.50 each
Nonmembers: $5.50 each

B. Dangler
The four-color dangler measuring 18” x 17” is printed on both sides with a high gloss UV coating. Each dangler is supplied with a C-hook and 6’ string for easy hanging. Packed 10 per carton.
Members: $30.00 (pkg. of 10)
Nonmembers: $37.50 (pkg. of 10)

C. Wobbler
The four-color wobbler is printed on one side and measures 4 1/2” x 9”. The wobbler is printed on white plastic paper so that it is flexible. It is laminated on both sides and is supplied with a pressure sensitive adhesive strip on the T for more secure attachment to the shelf track. Package of 15.
Members: $7.50 (pkg. of 15)
Nonmembers: $9.50 (pkg. of 15)

D. Shelf Talkers
The four-color Shelf Talker measures 5 1/2” x  5 1/2”, and is printed two-sided on white laminatedpaper. There is sufficient space on the talker to write pricing or product information. Talker can be displayed by using the Shelf Talker Clip (sold separately). Package of 15.
Members: $7.50 (pkg. of 15)
Nonmembers: $9.50 (pkg. of 15)

E. Shelf Talker Clip
The friction fit, shelf clip is made of white plastic, and is a perfect fit for a shelf track. The shelf clip will hold any sign or pennant, but is designed to display the two-sided shelf talker. Sold individually.
Members: $ .20 each
Nonmembers: $ .25 each

F. Tissue Fan
The tissue paper fan opens to 27”. The two-sided cardboard insert displays Chillin’ with the cool favorites slogan. Cord is included for hanging. Fan color is blue.
Members: $6.00 each
Nonmembers: $7.50 each

G. Garland
Light blue and white garland is made of tissue paper and stretches to 12’ when fully extended. Complements the tissue fan and will brighten up any display. Sold individually.
Members: $3.00 each
Nonmembers: $4.00 each

H. Cool Penguin Garland
Custom-made for NFRA, the arch garland stretches to 12’ when fully extended. The garland is printed on coated paper and is visible on both sides when open. An elastic string is included for easy hanging or it can be cut to be displayed on an arch.  The Cool Penguin will add a decorative touch to any promotion. Sold individually.
Members: $4.50 each
Nonmembers: $5.75 each

I. Cool Sun Glasses
The hot new racer wrap sunglass of blue silk makes a cool statement. Glasses have a large temple area and dark lens with UV400 protection. Looks great when wearing with casual or sports attire. Excellent gift as a giveaway. Sold individually.
Members: $6.00 each
Nonmembers: $7.50 each

The purchase of POS materials is not necessary to qualify to win the Retail Display Contest.

Click here for POS Order Form.

Consumer Media Initiative
NFRA will distribute nationwide a press release about the promotion driving consumers to BringUsToYourTable.com to play the game. The release will include a refrigerated food recipe, tips and ideas. History shows similar media releases can generate 20 million print impressions. You can reprint the release in your in-store fliers for customers.

Consumer E-newsletter
A special issue of the Stay Cool consumer e-newsletter will feature the promotion, include a direct link to the game on BringUsToYourTable.com and be distributed to over 60,000 consumers. The e-newsletter is available to members for distribution to desired targets.