NFRA is partnering with Twentieth Century Fox for the theater release of Ice Age: Dawn of the Dinosaurs. This is a great opportunity to leverage the June 2009 movie release to generate excitement, promote refrigerated dairy and enhance customer experience at store level.

Movie Tie-in | FSI | Sweepstakes | POS Materials |

Consumer Website | Media Initiative |

Golden Penguin Awards | Marketing Programs

Dairy...Healthy for the Whole Herd
The creative concept, Dairy...Healthy for the Whole Herd, will tie together Ice Age: Dawn of the Dinosaurs with efforts to promote refrigerated foods during June Dairy Month. The thematic will be used in the national FSI, on POS materials and on NFRA’s consumer website. 

21 Million National FSI Circulation

A two-page FSI circulated to 21 million consumers will drop on May 31, 2009. It will include coupons and product photos of the participating brands. The FSI will also announce June Dairy Month and the consumer sweepstakes hosted on www.EasyHomeMeals.com.

Consumer Sweepstakes
Promoted nationally in the FSI the $7,500 Sweepstakes will attract consumer interest and entries. Consumers can enter online at www.EasyHomeMeals.com. NFRA members are encouraged to promote the sweepstakes as an added value to consumers.

Point of Sale Materials
POS materials featuring the Ice Age characters will be available, as well as generic June Dairy Month POS. An Idea Book offering promotional ideas and showing all the POS items will be available.

Consumer Website
NFRA’s redesigned consumer website, www.EasyHomeMeals.com, will feature the sweepstakes and the June Dairy Month sponsoring brands. Visitors to the site can also find refrigerated food tips and recipes.

Consumer Media Initiative

A press release and radio spot will be distributed to media outlets across the country announcing the many savings opportunities consumers can find in the refrigerated aisles in June. NFRA will also devote an issue of its consumer e-newsletter, Stay Cool, to the promotion and link consumers directly to the sweepstakes.

Golden Penguin Awards
June Dairy Month will offer another opportunity to win the prestigious Golden Penguin Award for outstanding merchandising during June. Awards will be presented at the National Frozen & Refrigerated Foods Convention in Washington, DC, October 17-20, 2009.

Customized Marketing Programs

Customized Ice Age promotions can be developed for retailers and local associations. Call NFRA at (717) 657-8601 for more information.

For More Information

To find out more on how you can become involved in the 2009 June Dairy Month promotion, contact NFRA at 717-657-8601.

Download the June Dairy Month Logo

Download the Cool • Tasty • Wholesome – Refrigerated Foods Logo