Heat-up your Cool Summer Sales ... the exciting, annual Summer Favorites Ice Cream & Novelties Promotion provides endless promotional opportunities to increase sales and have consumers “screaming” for ice cream and novelties.

Get “The Scoop” and Create a Thrill in the Chill

Promotional Features include: a Summer Favorites Retail Display Contest; a Summer Favorites $100,000 Online Instant Win Game; many Ice Cream-specific POS Materials; and the prestigious Golden Penguin Competition.

Pomotion Works!

The week of July 4th was the second biggest week for frozen food sales in 2006, featuring ice cream and novelties (Nielsen). Promote ice cream and novelties through creative in-store displays and marketing the Summer Favorites $100,000 Online Instant Win Game.

NFRA’s Summer Favorites Point of Sale will help boost ice cream and novelties sales during June and July.

Notable July Celebrations

• Summer Favorites Ice Cream & Novelties Promotion
• Independence Day
• National Ice Cream Month
• National Peach Month
• National Blueberry Month