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NFRA UPDATE The NFRA Update electronic newsletter arrives via e-mail at the beginning of each month. This e-newsletter is NFRA's main communication tool in keeping members informed of upcoming frozen and refrigerated food promotions and Association meetings and resources. It succinctly features association, promotion and convention news, and continues to introduce NFRA's newest members and companies that have received the Certificate of Excellence. In addition, the e-newsletter covers local associations, members' personnel changes and member news such as the introduction of new products and facility expansions. Click here to subscribe to NFRA Update.
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PROMOTION WORKS! Promotion Works! is a monthly e-newsletter that briefly highlights promotional ideas and opportunities available through NFRA and the Frozen Foods – Fresh Ideas. Great Taste. Marketing/PR Campaign. It gives promotional planning ideas for upcoming months/events, as well as available point of sale materials and other marketing resources for retailers, manufacturers, sales agents and local associations to utilize in creating effective promotions. Click here to subscribe to Promotion Works!
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NFRA BENEFIT BROCHURE The Association Benefit Brochure tells the story of NFRA and the advantages of membership. To order call NFRA at (717)657-8601 or info@nfraweb.org. |
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MEMBERSHIP DIRECTORY The NFRA Membership Directory is a 150+ page annual guide,
listing the executives, products and capabilities of NFRA member companies.
It’s a desktop reference book used repeatedly by the industry to
select sources of supply companies with which to do business. To order
call NFRA at (717) 657-8601 or info@nfraweb.org. |
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2008 Promotional Planning Calendar This first edition of the Year-round Planning Calendar provides ideas and resources for promoting frozen and refrigerated foods for January through July. It features highlights on the special promotions for March Frozen Food Month, June Dairy Month and the Summer Favorites Ice Cream & Novelties promotion. A second edition of the Planning Calendar will cover June through December and will be available in May 2008. To receive a Planning Guide, contact NFRA at (717) 657-8601 or info@nfraweb.org. To view a sample of the Planning Guide click here.
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2008 March National Frozen Food
Month Idea Book and POS Catalog The March Idea Book provides promotional suggestions for all segments of the industry to participate in this popular event which is now celebrating 25 years! The Idea Book details how NFRA is promoting this event on a national level and the resources available to help you tie-in your own promotion. A full-color catalog of all NFRA’s point of sale items is included. To receive the March Idea Book and Catalog, contact NFRA at (717) 657-8601 or info@nfraweb.org.
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2008 JUNE DAIRY MONTH IDEA BOOK
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2008 JUNE/JULY ICE CREAM
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2008 OCTOBER COOL FOOD FOR KIDS IDEA BOOK AND POS CATALOG
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ICE CREAM STORAGE AND HANDLING GUIDELINES NFRA has created a checklist of ice cream and novelties storage and handling guidelines that can be posted in the store for employees’ reference. These guidelines are available in English and Spanish. To receive a copy contact NFRA at (717) 657-8601 or info@nfraweb.org. Click here to download
the English version
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UNDERSTANDING THE FROZEN FOOD CONSUMER (on CD) To enable industry-wide consumer understanding, and ultimately,
superior and impactful marketing strategies and programs to facilitate
real growth for the frozen food department, NFRA has worked with key sponsors
and The Alcott Group in spearheading this cutting-edge consumer research
study. This study provides an overall cross-category and consumer review
that focuses the industry on the significant opportunities available within
the frozen food department. It encompasses two phases — a qualitative
phase and a quantitative phase. To order call NFRA at (717) 657-8601 or info@nfraweb.org.
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SUCCESSFUL PROMOTIONS: A GUIDE FOR SCHOOL FOODSERVICE DIRECTORS Successful Promotions: A Guide for School Foodservice Directors serves as a resource tool to help directors in planning promotions around March National Frozen Food Month. The March promotion offers unlimited opportunities to increase meal programs participation. This booklet contains ideas to get your promotion off the ground. The Idea Book also includes information on the Golden Penguin Awards competition which recognizes those schools and companies that do an outstanding job of promoting frozen foods during the month of March. |
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NFRA AD RATES & SPECIFICATIONS Advertising in NFRA publications is the perfect way to get your name in front of decision-makers in the frozen and refrigerated food industry. NFRA accepts advertising in its convention publications, membership directory, e-newsletter and on its website. Ad rate information provides all the costs, specifications and contracts to take advantage of these advertising opportunities. Click here to view the rates and specifications online. Call NFRA at (717) 657-8601, or info@nfraweb.org for sample publications. |
