NFRA Honors March Promotions with Golden Penguin Awards
Date: Friday, July 02, 2010
Harrisburg, PA —The National Frozen & Refrigerated Foods Association (NFRA) will award 29 Gold Penguins in recognition of the best promotions for March National Frozen Food Month at the Grand Awards ceremony during NFRA’s convention in San Francisco, CA, October 19, 2010. The Golden Penguin Award symbolizes excellence in successful merchandising and promotion in the frozen food industry.
In addition, 59 Silver Penguin winners have been chosen. These awards are typically presented at the local level at appropriate frozen food association meetings. See the complete list of winners.
One winner will be honored this year with a special amber penguin commemorating three consecutive Gold awards in the same category. Receiving a Gold award for the third year is Jewel-Osco in the Retail Corporate Chain or Division Over 50 Stores category. Three time winners are required to retire from the competition for one year before entering again in the same category.
Judging was done by qualified marketing professionals from accredited colleges and universities during a two-day process at NFRA headquarters. Judges looked for the best creative effort which included use of the Frozen Foods – Fresh Ideas. Great Taste. logo/theme during a full 30-day program. Winning entries demonstrated the effective use of promotional elements such as in-store programs, advertising, consumer education, creative use of merchandising materials and special displays.
Golden Penguins will also be awarded for merchandising excellence during June Dairy Month and the June/July Ice Cream & Novelties display contest. For more information on any of the Golden Penguin Competitions, contact NFRA at (717) 657-6801.
NFRA is a non-profit trade association representing all segments of the frozen and refrigerated foods industry. Headquartered in Harrisburg, PA, NFRA is the sponsor of March National Frozen Food Month, June Dairy Month, June/July Ice Cream & Novelties promotion and October Cool Food for Kids educational outreach program. NFRA holds the annual National Frozen & Refrigerated Foods Convention in October.
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Download documents:
NFRA Honors March Golden Penguin Winners | March 2010 Winners List