Order Your POS for
March Frozen Food Month!
NFRA is gearing up for a successful promotional year in 2008. March Frozen Food Month is celebrating 25 exciting years by kicking things off with a national FSI, $10,000 Sweepstakes, newly-designed POS materials, and more. Make sure you are a part of the excitement! Remember to order your POS early for delivery by March.  Download the Idea Book and POS Catalog or call NFRA to order.

Retail Executive Conference Features Keynote Address by Publix
NFRA’s Annual Retail Executive Conference is being held April 14–16, 2008, at the Tempe Mission Palms in Tempe, AZ.  The Conference will feature many top industry speakers, including Dave Bornmann, Vice President of Product Business for Publix.  The Retail Executive Conference is a must-attend event! Registration is limited to just 150 people, so reserve your spot today!

Planning Guide Offers Year-Round Promotion Ideas for Frozen and Refrigerated Foods
The first edition of the new 2008 Year-Round Planning Guide offers ideas and resources for promoting frozen and refrigerated foods from January – July in a convenient wall calendar format. It also highlights special promotions for March Frozen Food Month, June Dairy Month and the Ice Cream/Novelties contest.  The second edition will provide additional ideas for June – December and will be available in May. Time and time again, results have proven that promotion in the aisles works. Benefit from sales gains every month with these great ideas! If you did not receive the Planning Guide call NFRA at (717) 657-8601. Click here for ways to promote frozen foods in March.

Two Industry Leaders to be Inducted into the Frozen Food Hall of Fame
The Distinguished Order of Zerocrats has selected Saul Beck, publisher of Frozen Food Digest and Alfred Schwan, Chairman of The Schwan Food Company, as its 2008 Frozen Food Hall of Fame Inductees. The ceremony will take place February 26, 2008, at the AFFI Frozen Food Convention at the Sheraton San Diego Hotel & Marina in San Diego, California. Read the press release for more information.

Mark Your Calendar for the 2008 National Frozen & Refrigerated Foods Convention
The best “working” Convention in the industry will be held October 11-14 at the San Diego Marriott Marina, San Diego, CA. Over 1,200 attendees, including 150 retailers, attended the National Frozen & Refrigerated Foods Convention last year, and scheduled one-on-one business appointments with the companies of their choice. You won’t believe the business you can accomplish in just a few days! Look for more details on the Convention in the coming months.