June Dairy Month Teams Up with New Surf’s Up Movie
Ride the wave of increased sales when you merchandise the refrigerated dairy department this June Dairy Month with the fun characters from Sony Animations’ new movie, Surf’s Up. NFRA has created Surf’s Up themed point of sale items to help you create excitement in the aisles. The June Idea Book and POS Catalog offers many suggestions for creating a successful promotion. Place your POS order early to allow time for delivery. And June offers the opportunity to compete for the Golden Penguin Award.

Hot Sales are In-Store for Ice Cream & Novelties this June and July
Begin planning for the upcoming June/July Summer Favorites Ice Cream & Novelties Promotion. This merchandising event for the key ice cream and novelties categories includes a Retail Display Contest that offers the opportunity to compete for the Golden Penguin Awards. NFRA also has point of sale available to help you create an award-winning display. Create even more consumer excitement by promoting the $100,000 Online Instant Win Game featuring the participating brands.

Enter the March Golden Penguin Competition
All the work is done. The planning has paid off. Your March National Frozen Food Month promotion was another great success. Get the recognition you deserve by entering the March Golden Penguin Awards. Winners will be presented with the Golden Penguins at a special Awards Reception and Banquet at the National Frozen & Refrigerated Foods Convention in San Antonio, Texas in October. Golden Penguin entries must be received at the NFRA office no later than May 15, 2007.

Taste of Excellence Reception Product Showcase will Open Convention
The 2007 National Frozen & Refrigerated Foods Convention in San Antonio, Texas, will again open with the popular Taste of Excellence Reception. This kick off event is a unique opportunity for frozen and refrigerated food manufacturers to showcase their latest products to more than 1,100 industry executives. Last year exhibition space was sold out! Reserve your table early to ensure you are part of this main event.

Meal Prep Videos for Your
Website at No Cost
NFRA has created the Cool Chef Video Library, a series of 12 online streaming videos, for our members use. The videos feature a cook preparing meals/recipes with frozen and refrigerated foods. A printable recipe and shopping list will take consumers from browsing to shopping. These videos are simple to add to your website and all the production and hosting costs are paid by NFRA. There is also a video available to promote June Dairy Month. To get started, contact Marlene Redden at 717-657-8601 or marlene@nfraweb.org.

Support the Growth of the Industry by Making Your Campaign Contribution Today
The Frozen Foods – Fresh Ideas. Great Taste. and the Cool • Tasty • Wholesome – Refrigerated Foods campaigns are reaching millions of consumers each year with positive messages about frozen and refrigerated foods. This initiative is completely industry-funded, and contributions allow NFRA to distribute consumer press releases and radio spots, print an annual promotional planning guide, develop point of sale materials and much more. If you have not yet made your financial commitment for 2007, we appeal to you to support these important efforts. By sponsoring Frozen Foods – Fresh Ideas. Great Taste. or sponsoring Cool • Tasty • Wholesome – Refrigerated Foods you can play a vital role in growing the industry.

NFRA Welcomes Our Newest Members
Please welcome the companies listed below who have met the qualifications of membership and have joined the National Frozen & Refrigerated Foods Association.

MANUFACTURER

Healthy Food Holdings
www.yofarm.com

Sunny Delight Beverage Company
www.sunnyd.com

RETAILER

The Penn Traffic Company
315-453-8689

SALES AGENT

ESM/Metro
www.feroliegroup.com

Recent Certificate
of Excellence Recipients
The Certificate of Excellence, the highest operational award in the frozen and refrigerated foods industry, signifies that a facility conforms to the highest industry and government standards, and strictly adheres to the Code of Recommended Practices for the handling and merchandising of frozen & refrigerated foods.

RENEWAL

Henningsen Cold Storage
391 Victory Avenue, Twin Falls, ID

Interstate Cold Storage
2400 Setterlin Drive, Columbus, OH

Interstate Cold Storage
4350 Robert Road, Columbus, OH

SCS Refrigerated Services
502 – 10th Avenue North, Algona, WA

SCS Refrigerated Services
303 S. River Street, Seattle, WA

SCS Refrigerated Services
2302 Milwaukee Way, Tacoma, WA

US Cold Storage
1400 N. McArthur Drive, Tracy, CA

US Cold Storage
810 E. Continental Avenue, Tulare, CA

US Cold Storage
601 Twin Rail Drive, Minooka, IL

Alexia Foods, Inc. recently announced the appointment of Robert Lampo as their Chief Financial Officer. Lampo is expected to become a key member of Alexia’s executive team and will manage their finance department, and participate in corporate strategic planning. Lampo has more than thirty years of diverse experience in the food industry with companies such as Natural Organics, ConAgra and Empire Kosher Poultry. For more information: tony@alexiafoods.com

Dreyer’s Grand Ice Cream recently introduced two new flavors to their Dreyer’s/Edy’s Dibs bite-sized ice cream snacks. New Coffee and Rocky Road expand the line of portable ice cream to 11 flavors. Coffee Dibs are made from coffee ice cream with a chocolaty coating and Rocky Road Dibs feature a rocky road ice cream flavor with a chocolaty coating. A 26-piece single serve container is available in three other flavors including: vanilla with Nestle Crunch candy coating; vanilla with a chocolaty coating and mint ice cream with a chocolaty coating. Full-size packages containing 60 pieces are available as well in all 11 flavors. For more information: www.dreyersinc.com

F.A.B., Inc. recently announced the addition of Central Foodservice, Rastelli Global, and Sledd Company as the newest members of their cooperative. Central Foodservice is a specialty broadline foodservice distributor located in Chicago, Illinois. The company services the entire Chicago Metropolitan area, Northeast, Northwest and Central Indiana and its customer base consists primarily of independent fast food operators. Rastelli Global, located in Swedesboro, New Jersey, is the Export Division of Rastelli Foods. This subsidiary handles all overseas and large scale domestic shipments of food products. The company’s customer base includes hotel and retail store chains, food manufacturers and distributors, and many international government agencies. Serving the Middle Atlantic and Midwest as distribution specialists for convenience stores, supermarkets, cigarette stores and wholesalers, Sledd offers over 10,000 items. The company also provides branded food-service products and equipment, including its Alligator Ice, Sub Express, and Pizza Primo programs. For more information: www.frostyacres.com

Golbon recently announced the addition of Corfu Foods, Inc. of Bensenville, Illinois as a new distributor member. Corfu Foods is a family run distributorship focused on the production and distribution of products for Greek restaurants and other distributors across America. Corfu Foods is looking to Golbon for programs and suppliers to support their expansion into dry, refrigerated and frozen categories. For more information: www.corfufoods.com

Lamb Weston recently unveiled a line of zero grams trans fat breakfast items. The items include Lamb’s Supreme® Yukon Gold Hash Browns, LW Private Reserve® “Quick Cook” IQF Hash Browns for outstanding potato taste with faster convenient cooking. Perfectly seasoned, chopped and formed into patties, Home Browns are easy to serve and easier for customers to eat. And, for a fun-shaped choice that kids of all ages will love, Starz really shine. For more information: www.lambweston.com

Lean Cuisine recently introduced Spa Cuisine with five new entrees that offer twice as many vegetables as their average entrees. Each meal contains 350 calories or less, two to six grams of fiber, and is filled with two servings of flavorful vegetables. Available in five flavors including: Sesame Stir Fry Chicken, Butternut Squash Ravioli, Ginger Garlic Chicken Stir Fry, Grilled Chicken Primavera and Hunan Stir Fry with Beef. The Lean Cuisine® Spa Cuisine™ line has received national accolades for its innovative meals and modern flavor combinations. For more information: www.leancuisine.com

The Produce for Better Health Foundation and the Centers for Disease Control recently unveiled a new public health initiative, Fruits & Veggies – More Matters™, the next generation of the 15-year old “5 A Day for Better Health” program. The new Fruits and Veggies – More Matters brand was developed to be consistent with the latest Dietary Guidelines for Americans, which recommends various numbers of servings of fruits and vegetables depending on an individual’s calorie needs – ranging from 4 to 13 servings, or 2 to 6.5 cups, per day. Also announced was the Fruits & Veggies – More Matters interactive Web site, www.fruitsandveggiesmorematters.org, offering recipes, serving ideas, and shopping advice.

Keep the industry updated about news and staff promotions at your company. NFRA will publish your company highlights monthly in the NFRA Update. Send your company news to us at info@nfraweb.org; via fax to 717-657-9862; or via mail to NFRA, 4755 Linglestown Rd., Suite 300, Harrisburg, PA 17112.