June Dairy Month has Arrived!
 The June Diary Month promotion is underway, and throughout the month consumers will be reminded to visit their local refrigerated aisles through advertising, in-store displays and point of sale, media releases and even NFRA’s consumer e-newsletter. Don’t miss this chance to compete for the Golden Penguin Award honoring the best June promotions. Golden Penguin winners will be nationally recognized at the Grand Awards Banquet during the National Frozen & Refrigerated Foods Convention in Orlando, FL. Click here for more information including the Golden Penguin rules brochure and entry form.
Heat Up Your Ice Cream & Novelties Sales with the Family Freezer Pleasers Display Contest
 There is still time to participate in the Family Freezer Pleasers Retail Display Contest and to compete for the coveted Golden Penguin award. To help you get consumers in the aisle and excited about the promotion, NFRA is hosting a $50,000 Family Freezer Pleasers Online Instant Win Game. All you have to do is promote the Instant Win Game and the ice cream & novelties participating brands in your display. NFRA’s special Ice Age themed point of sale makes preparing a display easy and fun. Click here for the complete contest rules and to order POS.
We Want to Know What You Think
NFRA will be undertaking a redesign of its association website at www.nfraweb.org. To help us create a user-friendly site that includes the information most important to you, we are conducting a brief online survey. The survey link will be e-mailed to all the contacts in our database or click here to take the survey now.
Generate Cool Sales in the Refrigerated Aisle this August/September with the Back to Cool Display Contest
 Plan now to merchandise the refrigerated department for the End-of-Summer Back to Cool promotion August 14 – September 29. Compete for your chance to win a Chillin’ Award in the Retail Display Contest. Promote NFRA’s $50,000 Back to Cool Online Instant Win Game and the participating refrigerated sponsors to create excitement and build sales in the aisle. Point of sale materials featuring Chillin’ the “cool” penguin and the Online Game information are available from NFRA. Be sure to order early to allow time for delivery. NFRA also has available many other resources to help you create a coordinated campaign including the Back to Cool Online Instant Win Game logo and other artwork to use in your advertising, on websites and in displays! Click here for all the details of the promotion.
2006 Frozen Food Industry Hall of Fame Inductees Are Named
At the National Frozen & Refrigerated Foods Convention in October, four individuals will be honored as the 2006 Hall of Fame inductees: James H. Childers, retired Executive Vice President of Winn-Dixie Supermarkets and former Chairman of NFRA; Jack H. Gunn, Jr., President of Associated Grocers, Inc. and former NFRA Chairman; the late F. Gilbert Lamb, founder of Lamb-Weston; and Frederick R. Ruiz, founder and Chairman of Ruiz Foods. Look for the personal stories of these great industry contributors in the Convention Preview magazine to be distributed in August.
Sponsorship Opportunities for the Grand Awards Banquet or Annual Membership Luncheon are Available
 There is still time to sponsor these high-profile events during the National Frozen & Refrigerated Foods Convention. By participating as a Convention Sponsor, companies can increase their visibility among hundreds of frozen and refrigerated food decision-makers. Sponsors receive complimentary Convention registration, discounts on Convention advertising and more! Click here for more details on sponsorship.
Leverage the Popularity of Ice Age The Meltdown and the Upcoming DVD Release for the October Frozen Food Festival
 Once again NFRA will use the lovable Ice Age characters to tell consumers to Warm Up to Frozen during the October Frozen Food Festival. You can again utilize the movie and its characters to promote frozens during October and even tie-in with the DVD release scheduled for November. NFRA is creating excitement and interest in the promotion with a Retail Display Contest, FSI to 10 million homes and $7,500 Sweepstakes. Special Ice Age themed POS is also available. You can now access the October Idea Book and POS Catalog online. Click here for all the details of the promotion. |
