Refrigerated Sales are Kicking during June Dairy Month
All across the country, consumers are catching the buzz that June is Dairy Month. NFRA’s two-page FSI featuring the Kung Fu Panda movie characters dropped
on June 1st, and the Dairy Smart Dairy Strong $7,500 Sweepstakes is live
on EasyHomeMeals.com. NFRA is further communicating positive refrigerated
messages with a mass distributed media release and radio spot and through our
consumer e-newsletter. Be sure to document your in-store programs for entry in
the Golden Penguin Awards Competition. Entries are due August 12.
Get the Facts on Dairy from The Nielsen Company
Did you know 46% of food and beverage shopping trips include
a dairy item? This statistic and many others about the dairy category and
consumers’ dairy purchasing habits have been developed into a Dairy Fact Sheet
by our friends at The Nielsen Company. Download the Fact Sheet for more
compelling reasons to celebrate June Dairy Month!
Ice Cream & Novelties Promotion are Heating Up Sales
Kick off your summer selling season with the Summer
Favorites Ice Cream & Novelties promotion which runs through June and
July. There is still time for you to create a cool display with themed point of
sale from NFRA. Displays should feature any of the 22 participating brands and
direct consumers to EasyHomeMeals.com to play the Summer Favorites $100,000
Instant Win Game. Enter your best display for the chance to win the Golden
Penguin Award. Check the Rules & Entry Form for details. Entries are
due by August 15.
Join a Record Number of Registrants for the Premier Business Event in the Industry
Over 550 delegates have already registered and begun
scheduling business meetings at the National Frozen & Refrigerated Foods
Convention, October 11-14, at the San Diego Marriott Marina. The Convention
offers a valuable opportunity to meet one-on-one with multiple customers in
just a few days. Register before July 14 to be included in the next
pre-registration list, used by delegates to schedule business appointments
prior to arriving in San Diego.
Promote Frozens as Cool Food for Kids in October
NFRA’s October promotion, Cool Food for
Kids, will teach children and their families about timely health
topics such as eating a balanced diet and portion control and how frozens can play
a part through an educational outreach program delivered to 20,000 elementary schools
across the country. To bring the message in-store, NFRA will have Cool Food for
Kids point of sale, a consumer sweepstakes, and other media support. The Cool
Food for Kids Idea Book and Point of Sale Catalog will contain all the details
of the promotion and will be available online in a couple weeks.
NFRA
Welcomes Our Newest Members
Please welcome the companies listed below who have met the
qualifications of membership and have joined the National
Frozen & Refrigerated Foods Association.
INTERNATIONAL
Glacier Imports, Inc.
(303) 912-8666
MANUFACTURER
Diana’s Bananas, Inc.
www.dianasbananas.com
Hawaii’s Own, LLC
www.hawaiisown.com
REGIONAL MANUFACTURER
Friendly Ice Cream Corp.
(413) 543-2400
Recent Certificate of
Excellence Recipients
The Certificate of Excellence, the highest operational award
in the frozen and refrigerated foods industry, signifies that a facility
conforms to the highest industry and government standards, and strictly adheres
to the Code of Recommended Practices for the handling and merchandising of
frozen and refrigerated foods.
RENEWAL
Burris Logistics,
Orlando
10900 Central Port Dr., Orlando, FL
Henningsen Cold
Storage
2025 Saint Street, Richland, WA
Interstate Cold
Storage
7725 Nelson Rd., Ft. Wayne, IN
U.S. Cold Storage
10711 Olive Street, LaVista, NE
U.S. Cold Storage
2554 Downing Drive, Fort Worth , TX
U.S. Cold Storage
3300 East Park Row, Arlington, TX
U.S. Cold Storage
419 Milford-Harrington Hwy, Milford, DE
U.S. Cold Storage
4302 S. 30th Street, Omaha, NE
U.S. Cold Storage
810 E. Continental Ave., Tulare, CA |