July 2006

NFRA Announces March Golden Penguin Winners
In honor of excellence in promoting and merchandising the frozen food department during March National Frozen Food Month, NFRA recently awarded 39 Gold Penguins and 55 Silver Penguins. Click here for more information and a complete list of winners.

There is Still Time to Enter the July Ice Cream & Novelties Display Contest
Take advantage of the opportunity to merchandise the ice cream and novelties categories during their peak sales month and to tie-in with the lovable characters from Ice Age The Meltdown. Build a winning display and you could receive a Golden Penguin Award. Click here to see the display contest rules and point of sale materials available.

Win a Golden Penguin for June Dairy Month
Another successful June Dairy Month promotion has come to an end, but there is still time to enter your promotional plan in the June Golden Penguin Awards Competition. The deadline for entries is August 15, 2006. Click here to download the Golden Penguin rules brochure and entry form.

Promote the October Frozen Food Festival and Compete for the Arctic Crystal Award
Drive consumers to the frozen food aisle this October with the popularity of Ice Age The Meltdown and its upcoming DVD release. A Warm Up to Frozen $10,000 Sweepstakes will also create consumer excitement. Ice Age themed point of sale will help consumers Warm Up to Frozen and drive traffic in the aisles. Retailers have the opportunity to compete for the Arctic Crystal Award for the best retail display. Click here for all the details of the promotion.

Join a Record Number of Registrants for the Premier Business Event in the Industry
Over 500 delegates have already registered and begun scheduling business meetings at the National Frozen & Refrigerated Foods Convention. The Convention offers a valuable opportunity to meet one-on-one with multiple customers in just a few days. Register before July 10 to be included in the next pre-registration list, used by delegates to schedule business appointments prior to arriving in Orlando. Click here for more information and to register.

Promote the Cool Way to Get 5 A Day
September is National 5 A Day Month and the perfect opportunity to let consumers know they can also find their 5-9 servings of fruits and vegetables in the frozen food aisle! Bring the nutritious 5 A Day message to the frozen department with NFRA’s The Cool Way to Get 5 A Day wobblers or static clings. Call NFRA for details.

NFRA Welcomes Our Newest Members
Please welcome the companies listed below who have met the qualifications of membership and have joined the National Frozen & Refrigerated Foods Association.

MANUFACTURER

Heartland Farms
www.heartlandfarms.com

RETAILER/WHOLESALER

United Supermarkets
www.unitedtexas.com

Recent Certificate
of Excellence Recipients

The Certificate of Excellence, the highest operational award in the frozen and refrigerated foods industry, signifies that a facility conforms to the highest industry and government standards, and strictly adheres to the Code of Recommended Practices for the handling and merchandising of frozen & refrigerated foods.

RENEWALS

Burris Refrigerated Logistics
3946 Federalsburg Highway, Federalsburg, MD

Burris Refrigerated Logistics
1900 Corporate Way, Sumter, SC

Confederation Freezers
223 Corporation Drive, Brampton, Ontario

Confederation Freezers
250 Summerlea, Brampton, Ontario

Confederation Freezers
240 Nugget Court, Brampton, Ontario

Henningsen Cold Storage
4124 24th Avenue, Forest Grove, OR

Henningsen Cold Storage
17400 N.E. Sacramento, Portland, OR

US Cold Storage, Inc.
8424 W. 47th Street, Lyons, IL


Frozen Food Age founder and former publisher, Al Rosenfeld, passed away in his 90th year on Sunday, June 11, 2006. Al was inducted into the Frozen Food Hall of Fame in 1996. He remained very active in the industry since his retirement serving as Co-Chairman of the Frozen Food Industry Memorial Scholarship Fund. Click here for more.


Cole’s Quality Foods recently awarded Hanson Logistics a multi-year transportation management contract. The new program marks Cole’s initiative in outsourcing transportation and related supply chain activities. Under the new contract, Hanson Logistics will manage a customized transportation program for procurement, optimization, visibility and compliance. For more information: www.hansonlogisticsgroup.com

General Mills Trademark Licensing and CoolBrands International recently joined forces to launch Yoplait Frozen Yogurt & Cereal Bars, ready-to-eat frozen yogurt bars that provide a great source of vitamins and minerals. Available in three different flavors: Strawberry Bar – Strawberry flavored low-fat frozen yogurt covered with cereal, Wildberry & Vanilla Bar – Vanilla low-fat frozen yogurt and Wildberry Sorbet covered in cereal and a Raspberry & Vanilla Sandwich made from Vanilla low-fat frozen yogurt and Raspberry Sorbet sandwiched between cereal wafers. In addition to the up to 15 essential vitamins and minerals, each bar also provides the benefit of live and active yogurt cultures. For more information: www.coolbrandsinc.com

Golbon recently announced the addition of K & G Food Company, Inc. of Oklahoma City, OK. K & G was founded in 1968 as an independent re-distributor to the greater Oklahoma market. Today their primary focus includes independent distributors and schools. K & G also services a few accounts in the Texas market.

Schwan’s Bakery, Inc. was recently awarded the 2006 Category Leadership Best of Class award from Frozen Food Age and Information Resources, Inc. Schwan’s, makers of top-selling Mrs. Smith’s® and Edwards® gourmet desserts, won the frozen pie category. The award was presented during the 3rd Annual Awards Banquet at the recent Food Marketing Institute Convention in Chicago. Schwan’s Bakery was represented by Jim O’Sullivan, Sr. Vice President/General Manager and Bob Trombino, Sr. Director of Marketing & Category Leadership. For more information: www.edwardsbaking.com or www.mrssmiths.com

Keep the industry updated about news and staff promotions at your company. NFRA will publish your company highlights monthly in the NFRA Update. Send your company news to us at info@nfraweb.org; via fax to 717- 657-9862; or via mail to NFRA, 4755 Linglestown Rd., Suite 300, Harrisburg, PA 17112.

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Generate excitement with consumers by directing them to BringUsToYourTable.com to play the instant win game!