July 2008

March Golden PenguinNFRA Announces March Golden Penguin Awards
Celebrating 25 years, March Frozen Food Month was again a success in raising consumer awareness and increasing sales. To honor excellence in promoting and merchandising the frozen food department during March, NFRA recently awarded 35 Gold Penguins and 51 Silver Penguins. See the complete list of winners or read more about the awards.


2008 March FSI

2009 March Frozen Food Month National FSI Program – Become a Participating Brand
Plans are already underway for another big promotion in March 2009. The promotion will include a 3-page FSI, a consumer sweepstakes, themed point of sale materials and the Golden Penguin competition. NFRA is now taking commitments from brands that want to participate in the March 1, 2009 FSI. This program offers national circulation and couponing opportunities at a huge savings over placing your own FSI. See the brochure and commitment form for complete details.

There is Still Time to Enter the July Ice Cream & Novelties Display Contest
Take advantage of the opportunity to merchandise the ice cream and novelties categories during their peak sales month. Build a winning display and you could receive a Golden Penguin Award. See the Display Contest Rules for more details. Entries are due August 15, 2008.

June Golden PenguinCompete for the Golden Penguin for the Best June Dairy Month Promotion
Another successful June Dairy Month promotion has come to an end, but there is still time to enter your promotional plan in the June Golden Penguin Awards Competition. The deadline for entries is August 12, 2008. Download the Golden Penguin Rules and Entry Form for complete details.

Make Frozens Cool Food for Kids this October
NFRA has teamed with educational curriculum specialists, Young Minds Inspired, to teach children and their families about timely health topics such as eating a balanced diet and portion control and how frozen food can fit into a busy, but healthy, lifestyle. Cool Food for Kids educational outreach material will be sent to 20,000 elementary schools across the country. A Cool Food for Kids parent sweepstakes featuring a family vacation package, Trek bicycles and Wii Fit will create additional excitement. You can encourage increased frozen sales with displays using themed point of sale to help drive traffic in the aisles. Visit the Cool Food for Kids page for more information and watch for the upcoming Idea Book and POS catalog.

Attending the Convention Saves You
Time and Money

The National Frozen & Refrigerated Foods Convention, October 11-14, in San Diego, CA, offers the best value for your money. Meet with more than a dozen top companies in just a few days. It could take months on the road to accomplish what you can in just a short time at the Convention. Over 100 retailers have registered so far and have reserved 50 meeting rooms to hold appointments with Convention attendees. Don’t wait until the last minute and have to pay ever-increasing airfare. Make your travel plans now and register today!

Americold Logistics LLC

NFRA Welcomes Our Newest Members
Please welcome the companies listed below who have met the qualifications of membership and have joined the National Frozen & Refrigerated Foods Association.

LOGISTICS PROVIDER

Black Bear Distribution
www.bbdistribution.com

MANUFACTURER

Kim and Scott’s Gourmet Pretzels
wwwkimandscotts.com
 
Rader Farms
www.raderfarms.com

TVBG, LLC
www.treasurevalley.com

REGIONAL MANUFACTURER

Pierre’s Ice Cream
www.pierres.com

Recent Certificate of
Excellence Recipients

The Certificate of Excellence, the highest operational award in the frozen and refrigerated foods industry, signifies that a facility conforms to the highest industry and government standards, and strictly adheres to the Code of Recommended Practices for the handling and merchandising of frozen and refrigerated foods.

NEW

Minnesota Freezer Warehouse Co.
1907 Fourteenth St. NE, Austin, MN

Minnesota Freezer Warehouse Co.
820 East 13th St., Albert Lea, MN

RENEWAL

American Cold Storage
965 Mullins St., Humboldt, TN

American Cold Storage
100 Lee St. Jackson, TN

Burris Logistics
4501 Dignon St., Jacksonville, FL

Food Pro Corporation
321 E. Fifth St., Frederick, MD

Hall’s Warehouse Corp.
330 Oak Tree Rd., South Plainfield, NJ

Hall’s Warehouse Corp.
501 Kentile Rd., South Plainfield, NJ

SCS Refrigerated Services
2302 Milwaukee Way, Tacoma, WA

SCS Refrigerated Services
303 S. River St., Seattle, WA

SCS Refrigerated Services
502 – 10th Ave. North, Algona, WA

US Cold Storage
15 Emery St., Bethlehem, PA

 

Regional Review

The Frozen and Refrigerated Association of the Northeast will hold its Western New England Charity Golf Tournament on September 11, 2008 at the Oak Ridge Golf Club in Feeding Hills, MA. The tournament benefits the Shriners Hospitals for Children. Sponsorship opportunities are available. For more information: frane@frane.org

 

United States Cold Storage (USCS), has hired 16-year supply chain veteran Marty Steinmetz as Vice President-National Sales, Southern Region. Steinmetz will represent USCS from a national sales office in Kennesaw, Ga., near Atlanta. He most recently served as senior director of national accounts with AmeriCold Logistics, Atlanta. He also has held supply chain posts with Sara Lee Food and Beverage, USF Logistics, American Cold Storage and DSC Logistics.

 

F.A.B., Inc. (Frosty Acres Brands), the national foodservice marketing and purchasing cooperative for independent distributors, has announced Marquez Brothers International, Inc. and Affiliates as the newest member of the cooperative. Since 1981 Marquez Brothers International has operated as a family owned corporation focused on the production and distribution of authentic Mexican style products.  Servicing over 2,800 foodservice accounts across the western United States, Marquez Brothers International also manufactures products under the El Mexicano brand, which includes over 1,000 items designed to continue the traditions of Mexico.  

Keep the industry updated about news and staff promotions at your company. NFRA will publish your company highlights monthly in the NFRA Update. Send your company news to us at info@nfraweb.org; via fax to 717-657-9862; or via mail to NFRA, 4755 Linglestown Rd., Suite 300, Harrisburg, PA 17112.

 

 

 
 

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