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Order Your POS for
March Frozen Food Month
 NFRA is celebrating 25 years of March Frozen Food Month with a national FSI, $10,000 Sweepstakes, newly-designed POS materials, and more. Make sure you are part of the excitement! Remember to order your POS early for delivery by March. Download the Idea Book and POS Catalog or call NFRA to order.
Don’t Miss the Annual
Retail Executive Conference!
 Register now for the Annual Retail Executive Conference being held April 14–16, 2008, at the Tempe Mission Palms in Tempe, AZ. The Conference provides the perfect setting for group discussion and networking with an interactive agenda, enhanced with an extraordinary line up of presentations by industry experts on the latest trends. The Retail Executive Conference is a must-attend event! Registration is limited to just 150 people, so reserve your spot today!
NFRA Communicates to
Consumers, Industry
NFRA is reaching out to industry executives and consumers with its New Products and Stay Cool newsletters. These communication tools are an added benefit for sponsorship of NFRA’s year-round marketing/PR campaigns. The New Products Newsletter is a quarterly e-newsletter distributed to over 400 retailers. It’s a great opportunity to announce new products and showcase them to key retailers!
The Stay Cool e-newsletter is sent to over 80,000 consumers. The holiday edition of Stay Cool highlights recipes and entertaining ideas for the holidays, as well as a link to NFRA’s consumer website, EasyHomeMeals.com. Discover the benefits, and become a sponsoring brand of Frozen Foods – Fresh Ideas. Great Taste or Cool. Tasty. Wholesome – Refrigerated Foods for 2008.
Put Some Kick in Your June Sales
 NFRA is partnering with DreamWorks Animation for the movie tie-in to its animated comedy Kung Fu Panda for June Dairy Month 2008. Stay tuned for fun ideas and exciting POS material to leverage the movie property and kick up sales in the refrigerated food aisles! Plan to promote June Dairy Month for the opportunity to win the prestigious Golden Penguin Award.
Provide Great Ideas for
Holiday Hosts on Your Website
NFRA has free streaming videos you can use on your site, including a party planning video ideal for the busy holiday season. The Cool Chef Online Video Library features 12 streaming videos featuring meals and recipes prepared with refrigerated and frozen foods.
These videos are simple to add to your website, and there is no cost to you. NFRA has paid the production and hosting costs. To get started, contact Marlene Redden at 717-657-8601 or marlene@nfraweb.org! |
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NFRA
Welcomes Our Newest Members
Please welcome the companies listed below who have met the
qualifications of membership and have joined the National
Frozen & Refrigerated Foods Association.
LOGISTICS PROVIDER
Choptank Transport, Inc.
www.choptanktransport.com
MANUFACTURER
Old Orchard Brands, LLC
www.oldorchard.com
Recent Certificate of
Excellence Recipients
U.S. Cold Storage
240 Bruce Costin Road, Warsaw, NC 28398
Burris Refrigerated Logistics
1900 Corporate Way, Sumter, SC 29154
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Golbon announced a business alliance with Countrywide National Network, headquartered in Sydney, Australia, effective November 26, 2007. Countrywide National Network is Australia’s largest foodservice distributor network of independently owned distributors. Made up of 86 distributors with 104 shipping locations, Countrywide National Network’s affiliated distributors cover the entire country of Australia and Tasmania, servicing foodservice and retail accounts with all of their foodservice needs. The alliance is expected to dramatically improve shared purchasing opportunities for both Golbon and Countrywide National Network distributors as well as best business practice cross training for both group’s, now mutually affiliated, distributor members. For further information, contact Randy Taylor at Golbon or visit Countrywide National Network’s website at www.countrywide.net.au
Henningsen Cold Storage Co. announces plans to construct a new 5.3 million cubic food temperature controlled Logistics Center to support the growing demand customers in the greater Portland metropolitan marketplace. Construction will begin immediately with completion in summer 2008. The facility will be located in the Portland suburb of Gresham, less than one mile from Henningsen’s existing Portland operation. Henningsen Cold Storage, based in Hillsboro, Oregon, is an 84-year-old diversified company with full service, temperature-controlled logistic centers in Oregon, Washington, Idaho, North Dakota, Oklahoma and Pennsylvania. For more information, visit www.henningsen.com
Old Orchard Brands has been named to Inc. Magazine’s list of 5,000 fastest-growing businesses in the U.S., on the strength of its three-year growth approaching 32 percent. Old Orchard Brands is the third largest producer of fruit juice in the U.S. For more information: www.oldorchard.com
Produce for a Better Health Foundation (PBH) congratulates the United States Department of Agriculture on the newly announced changes in the Special Supplemental Nutrition Program for Women, Infants, and Children. The addition of vouchers to low-income women, infants, and children for fruits and vegetables represents the most significant change in the program in almost 30 years. Elizabeth Pivonka, Ph.D., R.D., President and CEO of Produce for Better Health Foundation, says that they are “pleased all forms of fruits and vegetables are included; fresh, frozen, canned, dried and 100 percent juice. This is consistent with the Dietary Guidelines for Americans and will provide moms with more convenience and flexibility when serving fruits and veggies.” For more information, visit www.fruitsandveggiesmorematters.org
Keep the industry updated about news and staff promotions at your company. NFRA will publish your company highlights monthly in the NFRA Update. Send your company news to us at info@nfraweb.org; via fax to 717-657-9862; or via mail to NFRA, 4755 Linglestown Rd., Suite 300, Harrisburg, PA 17112. |
