New Research: GLP-1 Users Reshaping the Grocery Basket.
GLP-1 medications are bringing new expectations to the grocery store, creating opportunities across frozen and refrigerated categories.
NFRA is the leading all-industry trade association advancing the frozen and refrigerated categories. We bring the industry together through the strength of our members — manufacturers, retailers, wholesalers, distributors, logistics providers, sales agents, and suppliers — working collectively to drive growth and deliver more value to shoppers.
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GLP-1 medications are bringing new expectations to the grocery store, creating opportunities across frozen and refrigerated categories.
NFRA has announced the winners of its 2026 Golden Penguin Awards, recognizing the frozen food industry’s most innovative and effective March Frozen Food Month marketing campaigns.
Ice cream and frozen novelties have earned a resilient place in consumers’ routines by delivering something shoppers increasingly value: affordable enjoyment with little planning.
The winners of the third annual Penguin Pitch Contest have been announced. See which brands are reshaping the frozen and refrigerated aisles.
Milk, cheese, eggs, butter, and yogurt have long been staples in American households, but today’s refrigerated dairy aisle has evolved into much more.
The finalists have been announced for the 2026 Penguin Pitch: Emerging Brand Contest.
Registration is open for the 2026 NFRA Convention at the Gaylord National Resort in National Harbor, Md.
The only association unifying and advancing the frozen, dairy, and refrigerated food industry.
450+Member companies
2.7+BAnnual Consumer Impressions
80Years of Industry Leadership
7.5kBusiness Meetings Facilitated at NFRA Events
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National Frozen & Refrigerated
Foods Association
2805 Old Post Rd., Suite 310
Harrisburg, PA 17110
Phone: 717-657-8601
[email protected]
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