NFRA helped drive consumers to the frozen aisles with the new and improved 2017 national program for March Frozen Food Month. Brand activations across multiple platforms and diverse elements across the marketing mix increased engagement and excitement around the frozen food aisles! View the 2017 Idea Book to see the exciting activations that took place.

See the national initiatives NFRA planned for March Frozen Food Month 2017, including partnerships that showcased sponsoring brands, consumer communications with our Cool Food Panel and so much more!

2017 marks the fifth year of NFRA and Edelman's PR campaigns to share frozen and refrigerated messaging with consumers.

See the 2017 activations and plans!

Many valuable resources are available to NFRA members including assets to use on your own website and social media properties and engaging consumer sweepstakes to share!

NFRA offers a wide variety of March Frozen Food Month-themed Point-of-Sale materials including specialty items, artwork and photography to be used in local promotions. Ordering your POS has been made more efficient with a new online ordering site! Browse through all the POS items, add your selections to your cart and check out and pay online in no time at all. 

View the catalog and place your order now!

The Golden Penguin Awards were revamped in 2016 with a new award, categories and entry/judging system. This competition recognizes outstanding merchandising and marketing efforts in support of the March Frozen Food Month promotion. Each year, the winners are honored at the annual NFRA Convention. The Top Marketer Awards are announced at the NFRA Convention to the top entry in each category.

See additional details hereThe submission deadline for entries was May 19, 2017.

March 1:  National Peanut Butter Lover's Day
March 12:  Daylight Savings Time Begins
March 17:  St. Patrick's Day
March 19:  National Poultry Day
March 20:  First Day of Spring
March 20:  National Ravioli Day

For More Information
To find out more on how you can become involved in the 2017 March Frozen Food Month promotion, contact NFRA at 717-657-8601 or Jeff at

Thank you to this year's participating brands.

Acme logo Best Yet - C&S Wholesale Grocers Bob Evans Dole logo
Eggo Green Giant logo InnovAsian Jimmy Dean logo
Jose Ole Michael Angelo Mrs. T New York Bakery - T. Marzetti
Pepperidge Farm Rosina logo Safeway Eastern Sandwich Brothers logo
Totinos logo Tyson Foods